Senior Digital Marketing Executive

Overview

1. Content Creation & Management

• Create, edit, and manage brand-consistent multimedia content across multiple marketing channels.
• Source visual assets and leverage AI tools for content ideation, SEO optimization, and scaling.

2. Brand Partnerships & Collaborations

• Identify, onboard, and manage strategic brand partners that align with business goals.
• Cultivate stakeholder relationships and execute joint campaigns to drive brand visibility and revenue.

3. Social Media Marketing

• Oversee platform management, content scheduling, publishing, and community engagement.
• Utilize data and AI-driven social listening to monitor trends, competitor activity, and optimize audience reach.

4. Omnichannel Strategy & Offshore Oversight

• **Team Management:** Oversee and guide an offshore implementation team for end-to-end campaign execution.
• **Omnichannel Growth:** Direct full-funnel media strategies across platforms like Google, Meta, TikTok, Telegram, LinkedIn and other relevant channels.
• **Creative & Targeting:** Lead advanced audience segmentation and collaborate internally to supply platform-native assets to the offshore unit.

8. Website Management

• Maintain and support website content updates while ensuring consistency.
• Leverage AI tools to optimize website performance, SEO, user experience, and conversion rates.

10. Collaboration & Stakeholder Management

• Ensure messaging alignment by working closely with sales, product, and customer service teams.
• Act as a bridge between local and remote units, providing clear briefs and oversight to offshore teams.

11. AI, Prompt Engineering & Innovation

• Apply prompt engineering and actively explore AI tools to generate marketing content and automate workflows.
• Stay ahead of AI trends and continuously integrate new best practices into daily marketing operations.

12. Continuous Learning & Industry Awareness

• Stay updated on the latest digital marketing trends, tools, and AI innovations.
• Proactively recommend improvements to marketing strategies based on new industry developments.

Key Skills & Requirements

• 5+ years of experience in digital marketing or similar role
• Strong understanding of social media, content marketing, and performance marketing
• Hands-on experience with Google Ads, Meta Ads, LinkedIn & Telegram
• Excellent writing, editing, and communication skills
• Strong multitasking and prioritization abilities
• Experience working with offshore or remote teams
• Knowledge of AI tools for marketing and content creation
• Strong analytical mindset and reporting skills
• Prompt engineering experience is mandatory
• Ability to work in a fast-paced, deadline-driven environment

Core Competencies

• Ownership & accountability
• Strong execution focus
• Time management & prioritization
• Collaboration & communication
• Creativity & innovation
• Data-driven decision-making
• Adaptability to AI-driven workflows
• What to expect
• Standard working hours: Monday to Friday, 9:30 AM – 6:30 with Hybrid option.
• Base salary with additional incentives for contributions beyond regular responsibilities, subject to management approval.
• Pay: AED7,000.00 per month

Application Question(S)

• Do you have knowledge of AI & Prompt Engineering?

Experience

• Digital marketing: 2 years (Required)