Senior Digital Campaign Manager – State Grassroots

Campaign Execution & Strategy: Own end-to-end digital strategy and hands-on execution for your states, including paid media strategy, building landing pages, setting up email/text lifecycle campaigns, and managing organic support – while driving larger budget planning and tactical alignment with state operations leadership.

State Portfolio Management: Serve as the primary digital partner and internal champion for a comprehensive multi-state portfolio; manage multiple concurrent state relationships and campaign timelines with strong attention to detail, while navigating high-stakes relationships with state operations leadership.

Portfolio Strategy & Forward Growth: Partner with Regional Vice Presidents and State Ops leadership to serve as a strategic voice for the collective portfolio; anticipate digital trends ahead of major legislative cycles and build a long-term roadmap for state digital maturity.

KPI/Goal Setting: Translate high-level state legislative priorities into macro digital targets, custom audience segments, optimized channel mixes, and portfolio KPIs.

Cross-Functional Collaboration: Serve as the primary executor managing day-to-day campaign deployment with media vendor partner; coordinate with national specialized capability teams (e.g. Web, Creative, Analytics, Lifecycle) when a state campaign scales and requires additional resources.

Advanced Reporting & Analysis: Deliver weekly performance reporting to state stakeholders, typing channel metrics to legislative goals; establish macro portfolio-level reporting to give executive leadership a broader view of campaign performance.

Growth & Playbook Optimization: Proactively secure larger budget commitments by pitching targeted digital advocacy strategies – such as localized ad budget increases, advanced landing pages, or high-impact text mobilization tactics – directly to state operations leadership, and author the team’s written strategic playbook.

Experience: 5+ years developing digital campaign strategy and overseeing execution in an advocacy, political, or issue-campaign environment, with direct paid media planning and optimization oversight via a vendor/agency.

Senior Relationship Management: Proven track record of building trust with high-level remote stakeholders, managing competing expectations, and successfully converting skeptical stakeholders into trusted partners.

Execution & Strategy Balance: A “player-coach” mindset; highly comfortable driving macro portfolio strategy while simultaneously building digital assets and launching state campaigns.

Digital Native: Deep technical understanding of paid media management, lifecycle marketing (email/text), audience segmentation, and CRM data systems; experience in an advocacy context (e.g., broadcast or P2P texting) is highly preferred.

Tool Familiarity: Deep experience with digital advocacy platforms and ad managers (Meta Ads Manager, Unbounce, Speak4, i360), enterprise workflow software (AirTable, Workfront, Microsoft 365), and a proven ability to leverage advanced AI tools to optimize strategy iteration, operational gaps, or accelerate daily workflows and execution speed.

Enthusiasm to contribute to Stand Together's vision and principled approac h to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Experience working directly with state-level grassroots or regional political teams

Background in senior client services, account management, or agency partner-success roles

Bilingual communication skills (Spanish and English)

Hands-on experience with copywriting, basic design, or project management certifications

Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.

A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.

Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.

Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.