Senior Digital Analyst (Data Activation)
Role Overview
A technical individual-contributor role at the intersection of Digital Analytics, Marketing Technology and Data Engineering.
Build and operate capabilities that enable marketing teams to use first-party customer and event data safely across advertising platforms.
Key Skills for This Role
Full Job Posting
Role overview
A technical individual-contributor role at the intersection of Digital Analytics, Marketing Technology and Data Engineering.
Build and operate capabilities that enable marketing teams to use first-party customer and event data safely across advertising platforms.
Responsibilities
- Take technical ownership of Paid Media activation through the data warehouse, Reverse ETL and related data systems.
- Build and maintain marketing datasets with SQL and dbt for audiences, conversion signals and activation use cases.
- Improve pipeline monitoring and observability, and diagnose issues across the activation chain.
- Work with Analytics Engineering and Data Engineering on modeling patterns, architecture and standards.
- Help teams select suitable approaches across warehouse activation, real-time tracking, mobile measurement partners and other integrations.
- Contribute to the wider stack, including Google Tag Manager, server-side tracking and Singular.
Requirements
- Use SQL to understand complex datasets and solve production problems.
- Experience with dbt or another code-based transformation framework and maintainable data models.
- Experience with production systems that move customer or event data between platforms.
- Experience with customer or marketing data, including events, user attributes and identifiers.
- Knowledge of event managers in advertising platforms such as Google Ads, Meta or TikTok.
- Collaborate with data, analytics and software engineers; discuss trade-offs and contribute through Git and code review workflows.
- Investigate ambiguous problems, structure them and drive them towards a solution.
Preferred experience
- Nice to have: independent ownership of production processes or data models; Python; APIs and third-party integrations.
- Nice to have: advertising Conversion APIs, identity resolution or identity graphs, and mobile measurement partners such as Singular or AppsFlyer.
Salary
- Salary is £62,000–£88,000 GBP annually.
About Wise
Wise is a global technology company building services for international money transfers and payments.
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