Senior Developer - Marketing AI Development Lead, GBSG Canada
Role Overview
Build and scale AI capabilities across GBSG Canada Marketing, working with Product Marketing, Digital Acquisition, Marketing Ops, web, media, and lifecycle marketing teams.
The role combines hands-on AI solution development with enabling teams to adopt and use the solutions.
Intuit describes its work model as hybrid; the role is based in the Toronto office three days per week.
Key Skills for This Role
Full Job Posting
Role overview
Build and scale AI capabilities across GBSG Canada Marketing, working with Product Marketing, Digital Acquisition, Marketing Ops, web, media, and lifecycle marketing teams.
The role combines hands-on AI solution development with enabling teams to adopt and use the solutions.
Intuit describes its work model as hybrid; the role is based in the Toronto office three days per week.
AI development and direction
- Understand marketing workflows by embedding with teams, then design, build, and ship AI tools and agents suited to their needs.
- Choose suitable platforms, models, or custom code; set technical direction and make accountable trade-off decisions.
- Take solutions from prototype through deployment and ongoing support, with the goal of teams operating them independently.
- Identify new AI opportunities and bring relevant approaches from Intuit and the wider industry.
Adoption and collaboration
- Demonstrate solutions, present to teams and leaders, and encourage people to use AI tools in their work.
- Set up repeatable training, office hours, or documentation for marketing teams.
- Translate engineering standards and technical concepts for nontechnical stakeholders.
Web development
- Build and maintain web components and experiences using React and modern front-end tools when needed.
- Monitor core web vitals, accessibility, and technical SEO.
Qualifications
- At least six years of professional software engineering experience, including hands-on experience shipping AI- or LLM-powered products into production.
- A track record of making and defending technical trade-offs; strong full-stack or front-end web development experience.
- Able to operate as a technical expert with little day-to-day oversight and choose tools based on the problem.
- Strong communicator able to explain technical ideas to nontechnical marketers and earn trust across teams.
- Experience teaching or enabling people to use tools, or proactively introducing new technical approaches.
- Comfortable with ambiguity and an evolving role scope. Marketing experience is a plus, not a requirement.
Compensation
- Expected Toronto base pay range is CAD 132,000 to CAD 178,500; the description does not state a pay cadence.
- The position may be eligible for a cash bonus, equity rewards, and benefits under applicable plans.
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