Senior Demand Generation Manager
Role Overview
Leads demand generation across Versaterm's public safety solutions to grow long-term pipeline and market engagement.
Leads complex cross-departmental work, represents marketing in internal and external engagements, contributes to decisions, and mentors colleagues.
Key Skills for This Role
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About Versaterm
Versaterm is a high-growth SaaS company building an integrated platform for public safety, including dispatch, law enforcement, forensics, and courts.
The company describes AI as central to its product direction and works with public safety customers.
The role
Leads demand generation across Versaterm's public safety solutions to grow long-term pipeline and market engagement.
Leads complex cross-departmental work, represents marketing in internal and external engagements, contributes to decisions, and mentors colleagues.
What you do
- Design go-to-market programs to build awareness and generate and nurture leads.
- Own demand generation strategy and execution for qualified pipeline and revenue growth; develop new approaches and best practices.
- Automate marketing activities using digital platforms, including webinars, and select campaign interaction points.
- Use CRM, Marketo, and SFDC to create and deploy campaigns.
- Partner with Sales, Product, and Customer Success on messaging, positioning, content, launches, expansion, and campaign performance.
- Develop campaign content and communications; establish KPIs and reporting frameworks.
- Lead cross-departmental initiatives and manage program spending to maximize ROI and scalability.
- Create campaign calendars aligned with Sales and Product goals and equip Sales with content, lists, decks, and enablement.
- Represent the function in engagements, contribute to decisions, and mentor colleagues.
What you bring
- Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred.
- 10+ years of B2B marketing experience and deep demand generation expertise.
- Success building and scaling demand generation programs in a high-growth SaaS environment.
- Ability to lead cross-functional initiatives and influence without direct authority.
- Mastery of marketing automation, CRM, and analytics platforms such as Marketo and SFDC, including KPI and reporting frameworks.
- Exceptional communication, analytical, and mentoring skills.
- Knowledge of public safety or mission-driven technology markets is a plus.
Security requirements
- Candidates must be legally authorized to work in Canada and obtain and maintain a Government of Canada Reliability security clearance.
- Candidates must pass a comprehensive fingerprint-based background check; specific contracts may add security verification requirements.
- The role may require compliance with the FBI CJIS Security Policy. Required security clearances are a condition of employment.
Compensation
- Starting salary depends on skills, experience, education, training, internal equity, market data, and business needs.
- The role may include variable compensation such as incentive plans or discretionary performance bonuses.
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