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Senior Demand Generation Manager

Versaterm
Remote, CAN
Manager · 10+ years experience
Remote
Discovered 6 days ago

Full Job Posting

What You Bring

  • Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • 10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation.
  • Proven success building and scaling demand generation programs in a high-growth SaaS environment.
  • Strong understanding of public safety or mission-driven technology markets is a plus.
  • Demonstrated ability to lead cross-functional initiatives and influence at all levels of the organization without direct authority.
  • Deep mastery of marketing automation, CRM, and analytics platforms (e.g., Marketo, SFDC), with experience establishing KPIs and reporting frameworks.
  • Exceptional communication, analytical, and mentoring skills, with a record of raising the standard for the function.
  • Note: T his position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. Additionally, d ue to the nature of our work with public safety agencies, this position may require compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.
  • Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
  • AI is central to how Versaterm builds and delivers solutions for our customers. Within Talent Acquisition, we use AI-enabled tools to support certain aspects of the recruitment process, helping our team work more efficiently and spend more time connecting with great talent. AI supports our work, but all hiring and employment decisions are made by people.
  • Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact [email protected].

Qualifications

  • 10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation.
  • Proven success building and scaling demand generation programs in a high-growth SaaS environment.
  • Demonstrated ability to lead cross-functional initiatives and influence at all levels of the organization without direct authority.
  • Deep mastery of marketing automation, CRM, and analytics platforms (e.g., Marketo, SFDC), with experience establishing KPIs and reporting frameworks.
  • Exceptional communication, analytical, and mentoring skills, with a record of raising the standard for the function.
  • Note: T his position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. Additionally, d ue to the nature of our work with public safety agencies, this position may require compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.
  • Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
  • AI is central to how Versaterm builds and delivers solutions for our customers. Within Talent Acquisition, we use AI-enabled tools to support certain aspects of the recruitment process, helping our team work more efficiently and spend more time connecting with great talent. AI supports our work, but all hiring and employment decisions are made by people.
  • Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact [email protected].

Preferred Qualifications

  • Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • Strong understanding of public safety or mission-driven technology markets is a plus.

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