Senior Demand Generation Manager

About Versaterm

The role

Responsibilities

• Design targeted go-to-market programs that build awareness and generate and nurture leads through the sales and marketing funnel.
• Own demand-generation strategy and execution for qualified pipeline and revenue growth; develop approaches, frameworks, and best practices.
• Automate marketing activities using digital platforms, including webinars, and determine effective campaign interaction points.
• Use CRM information and marketing automation platforms to deploy campaigns.
• Partner with Sales, Product, and Customer Success on messaging, positioning, content, campaign performance, product launches, and market expansion.
• Lead campaign content and communications; establish KPIs and reporting frameworks to measure effectiveness and inform decisions.
• Lead complex cross-departmental initiatives and manage program spending to maximize ROI and scalability.
• Maintain a campaign calendar aligned with Sales and Product goals and equip Sales with campaign content, lists, presentations, and enablement.
• Represent demand generation in engagements, contribute to decisions, and mentor colleagues.

Qualifications and experience

• Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred.
• 10+ years of B2B marketing experience with deep demand-generation expertise.
• Proven success building and scaling demand-generation programs in a high-growth SaaS environment.
• Ability to lead cross-functional initiatives and influence throughout an organization without direct authority.
• Deep mastery of marketing automation, CRM, and analytics platforms, including experience establishing KPIs and reporting frameworks.
• Exceptional communication, analytical, and mentoring skills; public safety or mission-driven technology market knowledge is a plus.

Security and work eligibility

• Must be legally authorized to work in Canada and successfully obtain and maintain a Government of Canada Reliability security clearance.
• A comprehensive fingerprint-based background check is required; some customer contracts may impose additional verification requirements.
• The role may require compliance with the FBI CJIS Security Policy. Required clearances and checks are conditions of employment.

Compensation

• Ontario-based expected base salary is CAD $120,000 to $160,000 annually.
• Compensation depends on skills, experience, education, training, internal equity, market data, and business needs; some roles may receive variable compensation or discretionary bonuses.