Senior Creative Designer – E-commerce App & Sub-Brands

Role overview

Key responsibilities

• Lead designers responsible for creative output across the app and sub-brands.
• Oversee app assets including homepage banners, campaign pages, category visuals, promotional placements, push notification graphics, and landing pages.
• Drive campaign and content execution across sub-brands, preserving each brand's identity within the wider brand ecosystem.
• Direct digital advertising for paid social, display, CRM, affiliate, and other channels.
• Maintain consistent branding and support visual identities for sub-brands, campaigns, and digital-first initiatives.
• Collaborate with e-commerce, marketing, CRM, content, and commercial teams; develop concepts for seasonal campaigns, promotions, launches, acquisition, and brand-building.
• Review and approve design work; maintain design systems, templates, and brand guidelines.
• Improve workflows, briefing processes, and timelines; use campaign performance insights to improve engagement and conversion.
• Stay current on digital and app design, branding trends, best practices, and competitor activity.

Required qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Branding, Marketing, or a related field.
• Proven experience in a senior creative or design leadership role; experience in e-commerce, retail, FMCG, or digital-first brands is ideal.
• Strong portfolio demonstrating app creative, digital campaigns, branding, and multi-brand work.
• Experience leading and mentoring a design team in a fast-paced environment.
• Understanding of e-commerce app creative, digital marketing, campaign branding, paid media assets, and multi-brand visual identities.
• Proficiency in Adobe Creative Suite, Figma, and other relevant design tools.
• Commercial understanding; communication, organization, and stakeholder management skills.
• Ability to manage high workloads and competing priorities under tight deadlines.

Preferred skills

• Familiarity with e-commerce customer journeys and conversion-focused design.
• Understanding of mobile-first UX/UI principles.
• Experience creating or refining brand guidelines and digital design systems.
• Knowledge of performance-driven creative and A/B testing for digital campaigns.
• Strong eye for brand storytelling and promotional design.

Success measures