Senior Creative Copywriter

We're looking for a Senior Creative Copywriter to bring Valerie's portfolio of consumer and eCommerce brands to life through exceptional writing, original ideas, and distinctive brand storytelling.

This is a creative role first and foremost. You'll develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, and CRM campaigns that connect with audiences while driving business results.

You'll work across multiple brands and international markets, collaborating closely with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams. We want someone who can move seamlessly between building a brand's long-term identity and writing sharp, commercially effective copy for everyday campaigns.

Great copy starts with human insight, originality, cultural understanding, and a genuine command of language. AI can support your process, but we want someone who can think independently, challenge generic ideas, and create work that feels distinctly human.

Success in this role means distinctive brand voices, original creative concepts, culturally relevant messaging, exceptional writing quality, faster creative delivery, fewer revisions, and copy that contributes to both brand building and commercial performance.

You see copywriting as a craft and care deeply about the quality, originality, and impact of your words.

You can turn consumer insights and brand strategy into compelling stories, campaign ideas, and messaging.

You have a strong conceptual mind and enjoy contributing ideas beyond the brief.

You understand how to balance brand storytelling with performance marketing and commercial objectives.

You have an exceptional command of English, including nuance, humour, idioms, and cultural references.

You can adapt your writing for different brands, audiences, platforms, and international markets.

You know how to make product benefits compelling without making the copy sound forced or salesy.

You challenge generic messaging and know when something sounds artificial, overused, or off-brand.

You're comfortable managing multiple brands and briefs without compromising on quality.

You enjoy collaborating with creative, design, strategy, and performance teams and can confidently explain your creative choices.

You use AI thoughtfully for research and exploration but can develop strong creative work independently.

You're proactive, receptive to feedback, and take ownership of your work from the first idea to final delivery.

Experience working with eCommerce, D2C, lifestyle, beauty, fashion, wellness, or other consumer brands.

Experience building brands from the ground up or working in fast-growing, founder-led environments.

Experience developing creative territories and integrated campaigns across multiple channels.

Experience writing for international audiences and adapting messaging across markets.

Experience collaborating with performance teams on creative experiments, A/B testing, and messaging optimisation.

Familiarity with creator partnerships, influencer campaigns, and short-form video scripts.

Experience building copywriting guidelines, editorial standards, and reusable messaging frameworks.

Experience using AI tools and automation to improve research, ideation, and creative workflows while maintaining originality.

Your experience is primarily limited to content execution, blogs, or SEO articles without strong creative copywriting.

You rely on templates, familiar advertising clichés, or AI-generated drafts rather than developing original ideas.

You struggle to demonstrate your writing ability through a strong portfolio.

You have limited experience developing brand voices, campaign concepts, or messaging frameworks.

Your writing is grammatically correct but lacks personality, nuance, cultural understanding, or originality.

You focus only on creative expression without considering the audience, business objective, or commercial outcome.

You struggle to adapt your writing for different brands, platforms, or international audiences.

You prefer working on one brand or brief at a time and find multiple concurrent projects challenging.

You're uncomfortable explaining your creative decisions, collaborating with other teams, or incorporating feedback.

You view copywriting as simply putting words together rather than solving communication and brand challenges.

The best time to join Valerie was yesterday. The next best time is now 🤓

👋 Our Hiring Process

We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.

Our process typically includes:

Introductory conversation with our Talent team <> 30 mins

Hiring Manager interview <> 30-45 mins

Role-specific assessment or practical exercise (where applicable)

Cross-functional or stakeholder interviews <> 30-45 mins

Final conversation with leadership <> 30-45 mins

We'll always let you know what to expect before each stage.

💪🏾 What You Can Expect

Meaningful work with visible impact

High ownership from day one

Collaboration with experienced founders, operators, and specialists

A team that values curiosity, initiative, and continuous improvement

Competitive compensation and the tools you need to do your best work

Opportunities to grow as Valerie grows