Head of Creative

About the role

Role responsibilities

• Maintain high creative standards and ensure quality execution across channels, brands, and markets.
• Build and develop a high-performing creative team; provide feedback and mentor creative professionals.
• Establish scalable workflows, briefing and review processes, standards, and quality controls.
• Partner with Product on AI, automation, and platform opportunities that improve creative production without compromising originality or judgment.
• Use consumer insights, performance data, and creative experiments to improve work effectiveness.
• Own creative delivery, resource allocation, team development, and output quality; collaborate with Growth, Performance, Partnerships, and Digital Experience.

Requirements

• 8–10+ years in creative direction or integrated creative leadership in advertising, branding, digital, or consumer-focused businesses.
• Experience leading multidisciplinary Content, Copy, and Design teams; portfolio must show brand identities, campaigns, social, digital, and eCommerce creative.
• Experience translating brand positioning, creative strategy, and go-to-market plans into effective execution.
• Strong understanding of D2C and eCommerce brands, consumer behavior, and performance-led creative.
• Experience across paid media, social, CRM, websites, and digital campaigns; able to lead reviews and set standards for quality and consistency.
• Experience building workflows, briefing and review systems, playbooks, and reusable guidelines; understanding of experimentation and performance insights.
• Experience managing multiple brands, competing briefs, creative capacity, and resource allocation; ability to mentor creative talent.
• Excellent communication, presentation, stakeholder management, and creative storytelling skills.

Helpful experience

• International consumer brands, especially in the US, UK, or Australia; high-growth, founder-led, or multi-brand environments.
• Building creative teams from the ground up and presenting concepts to founders, senior leaders, or clients.
• Creative production, freelance talent management, and external agency partnerships.
• AI-assisted creative workflows, automation, scalable content production, proprietary AI platforms, or creative frameworks.
• Balancing brand-building campaigns with performance-driven creative.

What to expect

• Meaningful work with visible impact and high ownership from day one.
• Collaboration with experienced founders, operators, and specialists.
• A team that values curiosity, initiative, and continuous improvement.
• Competitive compensation, work tools, and opportunities to grow with Valerie.

Hiring process

• The process typically includes a Talent team conversation, hiring manager interview, role-specific assessment where applicable, cross-functional interviews, and a final leadership conversation.
• Candidates are told what to expect before each stage.