Head of Creative

Role overview

Creative direction and delivery

• Maintain high creative standards and ensure ideas translate into quality execution across channels and brands.
• Partner with Brand Growth, Performance, Partnerships, and Digital Experience teams on integrated creative solutions.
• Own creative delivery, resource allocation, team development, and output quality.

Team and systems

• Build and develop a high-performing creative team, provide clear feedback, and mentor creative professionals.
• Establish scalable workflows, briefing processes, review systems, playbooks, and quality controls.
• Work with Product to identify ways AI, automation, and Valerie's proprietary platform can improve production while preserving originality and human judgment.

Experience and portfolio

• Bring 8–10+ years of creative direction or integrated creative leadership experience in advertising, branding, digital, or consumer-focused businesses.
• Have proven experience leading multidisciplinary Content, Copy, and Design teams.
• Provide a strong portfolio featuring brand identities, campaign concepts, social, digital, and eCommerce creative.
• Translate brand positioning, creative strategy, and go-to-market plans into effective execution.

Capabilities

• Understand D2C and eCommerce brands, consumer behaviour, and performance-led creative.
• Develop creative for paid media, social, CRM, websites, and digital campaigns.
• Lead creative reviews, give constructive feedback, and establish standards for quality, originality, and brand consistency.
• Build creative workflows, briefing processes, review systems, playbooks, and reusable guidelines.
• Use experimentation, messaging tests, and performance insights to improve creative development.
• Connect creative priorities to commercial objectives, including acquisition, conversion, retention, and brand growth.
• Manage multiple brands, competing briefs, creative capacity, and resource allocation; mentor creative talent.
• Communicate and present effectively, manage stakeholders, collaborate across functions, and make decisions independently.

Preferred experience

• Experience with international consumer brands, particularly in the US, UK, or Australia, is a bonus.
• High-growth, founder-led, or multi-brand experience; building creative teams from the ground up; and presenting to founders, leaders, or clients are bonuses.
• Familiarity with creative production, freelance talent management, and external agency partnerships is a bonus.
• Experience with AI-assisted workflows, automation, scalable content systems, proprietary AI platforms, or creative knowledge frameworks is a bonus.

Success in the role

Hiring process

• The process typically includes a Talent conversation, Hiring Manager interview, role-specific assessment where applicable, cross-functional or stakeholder interviews, and a final leadership conversation.

What the company offers

• The company describes meaningful work, high ownership, collaboration with experienced colleagues, opportunities to grow, and competitive compensation.