Senior Content Strategist

insightsoftware is seeking a Senior Content Strategist to serve as a partner to the EPM marketing team - developing and producing content that earns attention, builds credibility, and drives pipeline.

This is not a production or program management role.

This individual thinks like a marketer, understands how buyers make decisions, and builds content that moves people through a journey.

They will work as a senior IC embedded in a team of marketers, contributing to campaign strategy, engaging directly with customers, and producing content that sales wants to use and buyers actually read.

AI is not an add-on in this role - it is core to how this person works, produces, and scales.

The ideal candidate is already an AI power user or is genuinely committed to becoming one, and brings 7+ years of B2B content and marketing experience, exceptional writing skills, and the instinct and drive to operate at both the strategic and executional level.

What Will You Do?

Define and own the content strategy for your EPM area, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.

Map content to buyer personas, funnel stages, and use cases across the Office of the CFO, identifying category-defining angles and white space opportunities, particularly in AI for finance.

Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.

Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.

Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.

Translate product messaging into buyer-facing narratives that resonate with oCFO audiences.

Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.

Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.

Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback.

Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

How Will You Get It Done?

Strategic Ownership - bring a clear point of view on content direction, audience needs, and what earns trust with finance buyers, and back it up with execution.

Writing Excellence - hold a high bar for quality and voice; you write, edit, and produce content yourself rather than directing from a distance.

Customer Orientation - build genuine relationships with customers, understand their stories, and translate their experiences into content that resonates with peers.

Commercial Instinct - connect content decisions to pipeline outcomes, not just brand metrics; you understand how content fits into a buying journey.

AI Fluency - you are an AI power user or actively becoming one; you know which tools accelerate content research, production, and optimization, and you build workflows that produce more without sacrificing quality or voice.

Drive & Adaptability - operate with urgency in a fast-moving environment, managing competing priorities and evolving strategy without losing momentum.