Senior Category Analyst – Kroger
Role Overview
The Senior Category Analyst will support sales and category analytics across key customer accounts.
The role will deliver actionable insights that drive brand and category growth.
The role partners with Sales to shape assortment, marketing, customer presentations, and growth initiatives.
The role balances customer analytics with data storytelling.
Key Skills for This Role
Full Job Posting
About the Role
The Senior Category Analyst will support sales and category analytics across key customer accounts.
The role will deliver actionable insights that drive brand and category growth.
The role partners with Sales to shape assortment, marketing, customer presentations, and growth initiatives.
The role balances customer analytics with data storytelling.
Customer Analytics
- Lead analytics for Kinder's rapidly growing Kroger businesses.
- Track sales performance for innovation launches and in-store marketing programs.
- Lead advanced customer analytics using Kroger data resources including 84.51 Stratum and OnDemand.
- Use Circana, Nielsen, Numerator, and other data sources to evaluate innovation, promotions, and assortment.
- Work cross-functionally with Sales and Strategy to optimize assortment across banners.
- Conduct post-event analysis of customer strategies, pallet activity, and displays during seasonal periods.
Data Storytelling
- Build presentations with strong data visualization for internal stakeholders and external buyer meetings.
- Advance internal reporting and communication.
- Lead recurring Kroger performance reviews covering differences across items and regions.
Education and Experience
- Bachelor's degree in marketing, market research, or a related field.
- 3-5 years of experience in category management, sales analytics, insights, or a related CPG field.
- Strong analytical skills and the ability to derive actionable insights from complex data.
- Experience with Kroger-specific data tools and resources such as 84.51 Stratum.
- Experience with syndicated data and household panel data.
- Planogram software experience is preferred.
- Excellent communication and presentation skills.
- Strong project management skills and proficiency in PowerPoint and Excel.
Location and Work Structure
- The position can be based in Walnut Creek, California, or in or near Cincinnati, Ohio.
- The position uses a hybrid work structure with four days in the office each week.
- Fridays are flexible, allowing employees to work in the office or from home.
Pay Transparency
- The expected starting salary is $115,000-$125,000 per year.
- Individual compensation may vary based on location, education, experience, qualifications, skills, and business needs.
Benefits
- Benefits may include paid time off, 401(k), bonus or incentive eligibility, equity grants, health benefits, and parental leave.
- Benefits vary based on eligibility and are reviewed during the interview process.
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