Senior Analyst, Demand Spend
Role Overview
The Senior Analyst, Demand Spend supports financial reporting and analysis of trade and shopper marketing investment.
The role supports the Trade and Shopper Marketing Finance leader and partners with Sales, Sales Operations, Shopper Marketing, Accounting, Customer Finance, and Sales Strategy & Planning.
The work includes monthly accruals, spend tracking, deduction and settlement reconciliation, and promotional ROI.
Strong Excel skills and comfort with business data are emphasized; advanced programming or automation skills are not required.
Key Skills for This Role
Full Job Posting
About Kinder's
Kinder's is a privately held, founder-led consumer packaged goods company with products sold nationwide and a stated ambition to expand globally.
About the role
The Senior Analyst, Demand Spend supports financial reporting and analysis of trade and shopper marketing investment.
The role supports the Trade and Shopper Marketing Finance leader and partners with Sales, Sales Operations, Shopper Marketing, Accounting, Customer Finance, and Sales Strategy & Planning.
The work includes monthly accruals, spend tracking, deduction and settlement reconciliation, and promotional ROI.
Strong Excel skills and comfort with business data are emphasized; advanced programming or automation skills are not required.
Trade and shopper marketing reporting
- Prepare recurring reports on spend versus plan, customer summaries, and promotional performance.
- Extract, reconcile, and validate TPM, ERP, and syndicated data; keep report files, definitions, and supporting documentation organized and auditable.
Accruals, analysis, and controls
- Support monthly accruals by compiling inputs, preparing calculations, comparing estimates with actuals, and coordinating review with Accounting and Financial Planning.
- Track spend versus plan by customer and channel and explain material variances.
- Support settlement validation, deduction research, month-end close, year-end true-ups, and audit requests.
Promotion analysis and compliance
- Organize baseline and incremental sales data for pre-event estimates and post-event reviews.
- Prepare post-event ROI summaries by event, customer, brand, or SKU, note data limitations, and maintain shared results and benchmarks.
- Identify programs with unexpected results and prepare analysis for Sales and the finance leader; support scenario analysis for trade rates, promotional mechanics, and customer proposals.
- Track compliance with contracted trade terms and approved funding and work with Sales and Sales Operations to resolve issues.
Business partnership
- Partner with Sales, Sales Operations, Customer Finance, Accounting, and Sales Strategy & Planning to maintain current information and reconcile customer spending, accruals, actuals, and deductions.
- Communicate reports and findings clearly to Finance and cross-functional audiences and suggest practical improvements to reports, processes, and data checks.
Qualifications
- Bachelor's degree in Finance, Accounting, Economics, Business, or a related field.
- At least 3 years of experience in Finance, Accounting, FP&A, Commercial Finance, Trade Finance, or related analytical roles.
- Working knowledge of financial reporting, accruals, reconciliations, and variance analysis; strong Excel skills for organizing data, using formulas, and maintaining recurring reports.
- Ability to work carefully with data from multiple sources, investigate differences, communicate findings, and stay organized with strong attention to detail.
- Consumer packaged goods, Food & Beverage, or Retail industry experience is preferred.
- Power Query or Power BI familiarity and experience with trade deductions, shopper marketing, or trade promotion management systems are preferred.
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