Senior Campaign Manager (20 Month Contract)

Role overview

What you will do

• Design and execute integrated demand-generation campaigns across email, digital, social, webinars, events, partner marketing, and ABM.
• Partner with Sales, Associate Sellers, and Product Marketing on account planning and targeted engagement strategies.
• Develop ABM programs to increase engagement, pipeline generation, and market penetration.
• Manage campaigns from planning and asset coordination through execution, reporting, budget tracking, and optimization.
• Work with Marketing Operations on campaign tracking, attribution, reporting, and lead management.
• Analyze performance and recommend improvements to conversion, engagement, pipeline contribution, and return on investment.
• Coordinate with Content, Product Marketing, and Digital Marketing to align messaging and campaign experiences with target audiences.
• Present campaign insights, recommendations, and pipeline impact to cross-functional stakeholders and leadership.

What you bring

• 5+ years in demand generation, campaign management, integrated marketing, or a related B2B SaaS marketing role.
• Experience executing multi-channel campaigns that drive pipeline and business growth.
• Experience with ABM strategies, account targeting, and account engagement programs.
• Experience partnering with Sales or Business Development to improve lead quality, conversion, and pipeline outcomes.
• Proficiency with Salesforce, HubSpot, digital marketing platforms, campaign analytics, and performance reporting.
• Strong understanding of B2B buyer journeys, demand-generation funnels, attribution, and campaign measurement.
• Project and stakeholder management skills, including management of multiple initiatives.
• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience.

Success outcomes

Compensation and benefits

• Estimated annual base salary range is CAD 80,000–105,000; actual pay varies based on qualifications and market data.
• The package may include bonuses and benefits; commissions are noted for eligible sales roles.
• Benefits include health, dental and vision coverage, paid time off, public holidays, volunteer days, learning days, retirement plans, and tuition assistance.

Workplace

• Remote and hybrid options are available across most regions; the posting does not specify a particular arrangement for this role.