Senior Integrated Campaigns Manager

Summary of the Role and Team

What You Will Be Doing

What You Bring

• 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions
• Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes
• Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies
• Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement
• Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams
• Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models
• Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority
• Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations

First 90 Days

Within 6 Months

Within 12 Months

Qualifications

• 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions
• Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes
• Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies
• Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement
• Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams
• Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models
• Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority
• Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations
• Success Outcomes
• First 90 Days
• Develop a strong understanding of Varicent’s products, customer lifecycle, expansion strategy, campaign processes, and technology stack
• Build relationships with Customer Success, Sales, Marketing, and Revenue Operations stakeholders
• Assess current customer expansion programs, campaign performance, audience segmentation strategies, and reporting processes
• Identify opportunities to improve campaign effectiveness, customer targeting, and operational efficiency
• Within 6 Months
• Independently manage customer expansion campaigns from planning through execution, optimization, and performance reporting
• Establish strong alignment with Customer Success and Sales teams to improve campaign follow-up, targeting, and pipeline conversion
• Implement segmentation, testing, and optimization strategies that improve engagement, expansion pipeline creation, and campaign effectiveness
• Build scalable campaign processes, reporting frameworks, and planning methodologies that support consistent execution
• Within 12 Months
• Consistently deliver campaigns that contribute measurable expansion pipeline, revenue influence, customer engagement, and adoption outcomes
• Demonstrate improvements in targeting precision through customer health data, product usage insights, lifecycle segmentation, and account intelligence
• Establish repeatable campaign frameworks that support customer expansion efforts across products, customer segments, and regions
• Serve as a trusted campaign leader who influences expansion strategy through data-driven recommendations and cross-functional collaboration
• Drive ongoing improvements in campaign effectiveness through testing, optimization, stakeholder alignment, and process enhancements
• For this role, the estimated annual base salary range is between 115,200.00 - 151,200.00 CAD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.
• This posting is for a new vacancy.
• This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.
• Health & Wellness — Comprehensive medical, dental, and vision coverage tailored to your local needs
• Time Off — PTO and public holidays to rest, recharge, and do what matters most
• Volunteer Days — Dedicated time to give back and support the communities that matter to you
• Ignite Days — Dedicated learning days to support continuous growth, skill development, and professional learning
• Financial — Compensation that reflects your market and your value
• Retirement — Retirement plans designed to help you build long-term financial security
• Tuition Assistance — Invest in your growth with support for continuing education and professional development
• Flexibility — Work where you thrive, with remote and hybrid options available across most regions
• Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email [email protected] Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact