Senior Brand Manager
Role Overview
Lead strategy, growth, and execution for key investment brands across multiple markets.
Translate global vision into regional plans that drive consumer engagement and business performance.
Serve as regional lead for the Breakfast Cereals portfolio, defining category growth strategy and accelerating brand performance.
Key Skills for This Role
Full Job Posting
Position summary
Lead strategy, growth, and execution for key investment brands across multiple markets.
Translate global vision into regional plans that drive consumer engagement and business performance.
Serve as regional lead for the Breakfast Cereals portfolio, defining category growth strategy and accelerating brand performance.
Consumer and brand strategy
- Identify priority consumer segments and translate consumer and market insights into brand-growth strategies.
- Build understanding of consumer needs, behaviours, motivations, and perceived brand value.
- Shape brand essence and positioning and align brand strategy across markets.
Plans and marketing execution
- Lead Annual Growth Plans and the three-year Brand Long-Term Plan.
- Translate strategic plans into short-term execution and a multi-year growth pipeline.
- Develop consumer-centric communication strategies and drive campaign execution across consumer touchpoints.
Measurement and innovation
- Evaluate campaign effectiveness with media and measurement teams and optimize marketing investments.
- Use data, insights, and experimentation to inform decisions and accelerate business growth.
- Develop and launch innovation and renovation opportunities with Technical, R&D, and cross-functional teams.
What will make you successful
- Extensive marketing experience within FMCG is essential.
- Proven expertise developing and executing Above-the-Line (ATL) communication campaigns.
- Market or regional experience managing multiple countries across MENA.
- Strong data and analytics capabilities, including translating insights into business actions.
- Experience working in cross-functional teams and collaborating across stakeholders.
- Creative, media, or marketing agency experience is advantageous.
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