Brand Manager

Position summary

Brand planning and activation

• Translate global brand and consumer strategies into locally relevant plans across multiple countries.
• Build and manage the annual activation calendar, coordinating campaigns, initiatives, and innovation launches.
• Develop and localize marketing toolkits, assets, and activation guidelines for local markets.
• Drive integrated campaign execution on time, on budget, and in line with brand standards.

Insights, media, and performance

• Identify and prioritize growth opportunities using consumer occasions, needs, behaviours, and target cohorts.
• Contribute to media strategy, including channel selection, investment allocation, and audience targeting.
• Monitor brand health, media effectiveness, and commercial KPIs; capture campaign learnings and apply them to future plans.
• Consolidate consumer, shopper, customer, and competitive insights and share recommendations with global teams.

Partnerships and commercial collaboration

• Partner with agencies and external partners to create consumer-facing content, creative assets, and media activations.
• Coordinate with local markets and work with Sales, Trade Marketing, Category, and Commercial teams.
• Develop sell-in materials, retailer presentations, category stories, and commercial activation plans.

What will make you successful

• Strong FMCG marketing experience and understanding of brand building and consumer-focused marketing.
• Experience managing marketing projects from planning through execution.
• Experience developing creative briefs and adapting global campaigns for local markets.
• Hands-on experience planning and delivering social media and digital activation campaigns.
• Coordination skills and experience managing initiatives across multiple markets, functions, and stakeholders.