Brand Manager - CPW Emerging Cluster
Role Overview
Strategic, above-market Brand Manager role for the CPW Emerging Markets Cluster, based in Dubai and reporting to the Marketing Manager.
Connects global brand strategy with local execution across markets including China, India, Southeast Asia, Pakistan, and parts of Africa.
Key Skills for This Role
Full Job Posting
Position overview
Strategic, above-market Brand Manager role for the CPW Emerging Markets Cluster, based in Dubai and reporting to the Marketing Manager.
Connects global brand strategy with local execution across markets including China, India, Southeast Asia, Pakistan, and parts of Africa.
Responsibilities
- Translate global brand and consumer-segment strategies into locally relevant plans aligned with business priorities and market opportunities.
- Manage the annual segment activation calendar, coordinating campaigns, initiatives, and innovation launches.
- Identify growth opportunities through analysis of consumer occasions, behaviors, and target cohorts.
- Drive integrated campaign execution across markets, meeting timing, budget, objectives, and brand standards.
- Contribute to media strategy and optimize channels, investment allocation, and audience targeting.
- Monitor brand health, media effectiveness, and commercial KPIs; identify ways to improve performance.
- Consolidate consumer, shopper, customer, and competitive insights and monitor trends and market developments.
- Provide market feedback and recommendations to global teams on strategy, innovation, and activation.
- Coordinate local teams and work cross-functionally with Sales, Trade Marketing, Category, and Commercial teams.
- Develop sell-in materials, retailer presentations, category stories, and commercial activation plans.
- Share best practices and help embed global frameworks, tools, and processes across the cluster.
What will make you successful
- Strong FMCG marketing experience and a solid understanding of brand building and consumer-focused marketing.
- Proven experience managing marketing projects from planning through successful execution.
- Experience adapting global campaigns for local markets.
- Strong coordination skills across multiple markets, functions, and stakeholders.
- Consumer-led, insight-driven mindset and skills; commercially minded and action-oriented.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Cereal Partners Worldwide (Nestlé & General Mills)
Brand Manager
Dubai, UAE
The employer is seeking a commercially minded Brand Manager to grow brands across multiple markets by turning global strategy into local marketing plans. The role leads campaign and activation execution, uses consumer an
Senior Brand Manager
Dubai, UAE
The employer is seeking a Senior Brand Manager to lead brand strategy, growth, and execution for key investment brands across multiple markets. The role develops annual and long-term plans, drives campaigns and innovatio