Senior Brand Manager - Aman Studio
Role Overview
The Senior Brand Manager supports the development of Aman’s growing portfolio of residences and hospitality-led projects.
Based in the Dubai Corporate Office, the role connects brand strategy, creative production, and residences sales.
The role provides EMEA brand guardianship and serves as the primary interface between regional development activity and Aman Studio in London.
The role reviews outputs, challenges marketing briefs, and ensures go-to-market strategies reflect destination audiences, competitive landscapes, and positioning.
Key Skills for This Role
Full Job Posting
Role overview
The Senior Brand Manager supports the development of Aman’s growing portfolio of residences and hospitality-led projects.
Based in the Dubai Corporate Office, the role connects brand strategy, creative production, and residences sales.
The role provides EMEA brand guardianship and serves as the primary interface between regional development activity and Aman Studio in London.
The role reviews outputs, challenges marketing briefs, and ensures go-to-market strategies reflect destination audiences, competitive landscapes, and positioning.
Responsibilities
- Act as EMEA brand guardian and align project deliverables with Aman brand standards and positioning.
- Review floorplans, CGI renders, brochures, presentations, and branded touchpoints; provide strategic feedback.
- Maintain portfolio brand consistency while accounting for local market nuances and destination insights.
- Develop project positioning, messaging, and storytelling that expresses each destination’s value proposition.
- Translate architecture, design, location, and heritage into brand narratives and marketing concepts.
- Challenge briefs to clarify audience, competition, channel strategy, and brand activation.
- Coordinate between the Dubai regional office and Aman Studio on strategic alignment and go-to-market planning.
- Partner with internal teams, developers, and external stakeholders to uphold brand and creative standards.
- Guide EMEA developers and project teams on brand application and consistent communication.
- Contribute market intelligence, identify improvement opportunities, and maintain quality across project outputs.
Requirements
- At least 5 years of experience in luxury, hospitality, branded residences, or a similar creative field.
- Can interrogate briefs, identify strategic gaps, and articulate views on audience, competitive positioning, USPs, and channel fit.
- Strong understanding of luxury branding, visual storytelling, and high-end customer expectations.
- Can confidently review and critique creative collateral with a strong eye for detail.
- Understanding of architecture, interiors, spatial design, or real estate marketing collateral is highly preferred.
- Excellent communication and stakeholder management skills.
- Strong organisational skills and ability to manage multiple projects and priorities.
- Adobe Creative Suite, Microsoft Office, and presentation tools proficiency is preferred.
Benefits
- The company describes competitive benefits and international career opportunities.
- Aman says it supports colleagues’ career journeys and aims to foster an inclusive, welcoming workplace.
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