Senior Brand Manager

About the company

The role

Strategic brand management

• Develop and execute brand strategies with the Brand Director, aligning with global brand vision and market goals.
• Define brand positioning in the luxury fragrance market; oversee brand P&L and budgets and present financial performance with Sales to senior leadership.
• Manage product lines in line with brand strategy and positioning.

Product development and innovation

• Lead product development from idea to launch, ensuring products meet market needs and profitability targets.
• Make decisions on assortment, packaging and design direction across SKUs.
• Build an innovation pipeline and identify product expansion and category opportunities using market insights and consumer trends.

Marketing and communications

• Lead integrated POS, PR and digital campaigns with creative and media agencies.
• Oversee digital and social media strategy to grow brand presence and engagement.
• Manage PR, creative and research agency relationships and sign off brand assets for consistency with brand guidelines.

Stakeholder management and analysis

• Serve as primary contact for licensors and collaborate with Sales, NPD, Finance and Supply Chain to align brand strategy with operational goals.
• Coordinate with distributors and market partners on local marketing plans and product launches.
• Analyze market trends, competitor performance and consumer preferences; measure campaigns and monitor sales and market share to inform reviews with leadership.

Skills and qualifications

• 7+ years in brand management within fragrance, beauty or luxury, with strong understanding of brand strategy, positioning and digital marketing.
• Bachelor’s degree in Marketing, Business or a related field; MBA preferred.
• Experience managing brand P&L, budgets and financial targets; deep understanding of luxury consumers and fragrance and beauty market trends.
• Excellent written, verbal and presentation skills and ability to influence cross-functional teams and senior stakeholders.
• Strong organization and project management skills, including leading multiple projects from inception to completion.
• Knowledge of digital and social media marketing platforms, focused on consumer engagement.