Head of Content

About The Fragrance Shop

The role

Strategy, editorial and production

• Own content strategy, define editorial territories and audiences, turn insights and trends into stories, and build an annual content roadmap and recurring formats.
• Lead editorial direction across digital, social, CRM, PR, MyTFS, retail and partner channels; develop entertainment, education, inspiration, expertise and commerce content.
• Own production from idea and brief through delivery across video, photography, editorial, social, audio, creator and campaign content.
• Manage production calendars, workflows, budgets, resources and partners while balancing quality, speed and commercial agility.

Social, PR and creators

• Set organic social direction and platform roles; use social listening and audience behaviour to find timely content opportunities.
• Lead consumer PR, brand PR and thought leadership, developing proactive stories and relationships with journalists, editors and cultural voices.
• Lead creator and influencer strategy, build long-term relationships, identify emerging voices and integrate creators into content moments and activations.

Activations and fragrance authority

• Develop and deliver physical and digital activations, events and experiences that encourage participation, social conversation, creator content and earned media.
• Plan activations with Retail, Marketing, Brand Partners and Commercial teams, with clear purpose, audience and measurable outcomes.
• Build fragrance authority through stories about trends, ingredients, gifting, layering, scent psychology and discovery, including research, reports, expert features and events.

Customer impact and leadership

• Connect content with customer journeys and commercial activity; measure reach, engagement, audience growth, earned reach, sentiment, authority and commercial contribution.
• Lead and develop Content, Production, Social, PR and Influencer teams; coach the Senior Content Lead and establish strong creative and editorial standards.
• Build effective relationships with internal teams, agencies, production partners, creators, media partners and fragrance houses.

What we’re looking for

• Significant senior-level experience in content, editorial, social, PR or integrated storytelling; retail, beauty, fragrance, fashion, luxury, media or lifestyle experience is ideal.
• Proven ability to build content strategies and deliver distinctive execution, with exceptional storytelling instincts and editorial judgement.
• Strong experience across content, organic social, PR, influencers, creators and production across video, photography, social, editorial and creator-led formats.
• Experience managing production processes, budgets, agencies and external partners, and delivering customer activations, events or experiential content.
• Experience creating recurring formats, editorial franchises and content platforms, and leading and developing high-performing teams.
• Commercial credibility, creative judgement, ability to influence senior stakeholders, and interest in fragrance, beauty, retail, culture and customer experience.