Senior Brand Manager
Skills
About This Role
Typical Accountabilities
- Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
- Reviews marketing programs and implements program changes.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
- Contributes to creativity of product packaging, presentation and promotional activities
- Typical People Management Responsibility (direct / indirect reports):
- Approximate number of people managed in total (all levels) -
- What is the global remit? (how many countries will the role operate in?):
Education
- , Qualifications, Skills and Experience:
- Essential: Bachelor’s Degree; Experience managing complex projects
- Desirable: MBA in relevant field; Experience in Consumer and/or Managed Markets promotions and/or strategy role; Experience in Insight/Market Research; Sales and/or Sales Leadership experience; Experience in Emerging or DFL role; Understanding of the development and commercialization of pharmaceutical products in the US; Understanding of the US Healthcare environment
- Key Relationship to reach solutions:
- Internal (to AZ or team):
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