Senior Brand Manager

Role Overview

Key Responsibilities

• **Market Entry Strategy:** Develop and execute comprehensive brand launch strategies for international products entering the KSA market, ensuring alignment with Saudi Vision 2030 trends.
• **Regulatory Liaison:** Work closely with the registration team to ensure all brand assets, packaging, and messaging comply with SFDA and ZATCA requirements.
• **Brand Identity Management:** Act as the primary guardian for client brands, overseeing localized creative direction, tone of voice, and visual standards across all platforms.
• **Stakeholder Management:** Manage high-value relationships with international suppliers and local distributors, acting as the bridge between global brand owners and the Saudi market.
• **Integrated Campaigns:** Lead 360° marketing campaigns including digital, OOH (Out-of-Home), and PR, specifically tailored to the nuances of the Riyadh consumer base.
• **Performance Analytics:** Track and report on Brand Health Indexes, ROI on marketing spend, and market share growth for the assigned portfolio.

Requirements

• **Experience:** 10+ years in Brand Management or Marketing Leadership, with a strong background in the Saudi Arabian market (FMCG, Healthcare, or Industrial sectors preferred).
• **Education:** Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• **Regulatory Knowledge:** Familiarity with the Saudi registration landscape (SFDA/Saber/Etimad) is a significant advantage.
• **Strategic Thinking:** Proven ability to manage multi-million riyal budgets and deliver measurable brand growth.
• **Language:** Professional fluency in **English** and **Arabic** is essential for navigating local government requirements and international client relations.

Compensation & Benefits

• **Monthly Salary:** **SAR 68,148.53** (All-inclusive fixed cash)
• **Annual Package:** **SAR 817,782.40**
• **Executive Benefits:**
• **Performance Bonus:** Annual incentive based on brand performance and client retention.
• **Family Medical:** Premium private insurance for the employee and immediate family members.
• **Travel:** Annual business class tickets to the home country.
• **End-of-Service:** Gratuity and benefits as per the Saudi Labor Law.
• **Housing & Transport:** Typically included within the all-inclusive monthly figure, though often discussed as separate components in executive contracts.
• Pay: ﷼68,148.53 per hour
• Expected hours: 40.0 per week