Senior Analyst

To support the Research & Insights function in mining and packaging research-driven insights from first-party, social listening, intent segment as well as secondary/syndicated/ proprietary data, in addition to providing day-to-day support on process-centric activities/tasks & deliverables.

The position will support the research, analysis & insights requirements from our U.S. based teams - including other vertical research, sales, and marketing teams; and will leverage omni-channel data to craft compelling insights to help generate business for the organization

Primary responsibilities:

Provide research data insights for RFPs (in response to requests from sales teams) using various data sources such as Google Analytics/Looker, Netbase, ListenFirst, comScore, MRI-Simmons etc. to build compelling “data-driven” audience stories to support sales team efforts.

Support the research lead/manager in the creation/update of sales/marketing collaterals including

category materials (across multiple industries like Health/Wellness, Pharma, Finance, Food & Beverages, etc.), case

studies, audience data sheets, general presentations and custom ad-hoc projects as required by the sales/marketing

teams.

Confidently interact with pertinent stakeholders across research, sales and marketing – to address their specific

project-related queries, with a clear focus on delivery and client satisfaction.

Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problem-solving skills.

Support senior team members/ in challenging ad-hoc custom research assignments and data partnerships.

MBAs (2 to 4 years’ work experience) or Bachelors (3 to 5 years’ work experience) with a background in Media/Marketing/Research (preferably worked in a market research organization or the research department of a reputed organization)

Highly proficient in Microsoft office tools (PowerPoint, Word, Excel) and/or Google Office Suite (Sheets, Docs, Slides)

Highly analytical

Strong attention to detail

Excellent English language communication

Ability to multi-task; juggle a range of assignments with a high degree of autonomy and work within tight timelines.

Good conceptual thinking and ideation skills; passion for data & insights

Excellent presentation-building skills

Good relationship-building skills

Good to Have:

Prior experience with syndicated data tools & resources such as MRI-Simmons, Ipsos Affluent Survey, comScore, Kantar/PIB and MediaRadar

Prior experience working on digital/web/site analytics tools like Google Analytics (preferred) or Adobe Analytics

Data visualization (any tool – Tableau, Mode, PowerBI, etc.)

Intermediate/Advanced skills with MS-Excel (Lookups, Arrays, Power Pivots, VBA)

Descriptive & Inferential statistics with exposure to R/Python/SQL

Proficiency in American English and/or experience working with US based clientele

Good understanding of the US market and/or exposure to American pop-culture & advertising trends for major brands/advertisers, by virtue of having worked with or studied in the US

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.

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