Senior Account-Based Experience Marketing Manager (UK Remote)

About Turnitin

Role overview

Responsibilities

• Own the global ABX strategy and roadmap, making the program scalable and repeatable.
• Define account selection, planning, engagement, and measurement frameworks.
• Partner with Revenue Operations to improve account reporting, scoring, attribution, and performance measurement.
• Develop lifecycle plays for acquisition, expansion, and retention.
• Align Sales, Marketing, SDRs, and Customer Success through scalable processes and governance.
• Use account intelligence and data to improve personalization, orchestration, and engagement.
• Create regional and portfolio playbooks and guide program adoption and market expansion.
• Shape the ABX technology and data roadmap; advise on tools, data sources, and processes.
• Act as the ABX subject matter expert and influence stakeholders to adopt and improve account-based methods.

Qualifications

• At least 7 years in B2B marketing, with at least 4 years focused on ABM, ABX, strategic demand generation, or field marketing.
• Experience leading ABM/X strategy, scalable programs, strategic frameworks, and measurable pipeline and revenue impact in complex B2B organizations.
• Strong understanding of account segmentation, buying groups, account planning, lifecycle marketing, and account engagement.
• Experience creating account-specific and segment-based acquisition, expansion, and retention plays.
• Analytical experience measuring engagement, pipeline influence, opportunity creation, and revenue impact.
• Experience with Salesforce and marketing automation platforms such as Pardot, Salesforce, or similar.
• Familiarity with ABM platforms, intent data, enrichment solutions, and account intelligence tools.
• Experience preparing executive reporting and presenting recommendations.
• Strong project management, communication, and stakeholder management skills; strategic, account-centric, accountable builder mindset.

Workplace

• Turnitin describes its culture as remote-first.

Benefits

• Benefits include health coverage, paid time off, wellness programs, education reimbursement, parental leave, retirement contributions, and remote-first flexibility; availability varies by country.