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ashby

Senior ABM Manager

Frontify
Remote, GBR
Full-time
Manager · 5+ years experience
Remote
Discovered 2 weeks ago
SalesforceCommunication

Full Job Posting

What you bring

  • 5+ years of experience in B2B SaaS marketing, including 3+ years specializing in account-based marketing, ideally targeting enterprise customers.
  • A proven track record of developing and executing ABM campaigns that generate qualified pipeline, accelerate sales cycles, and contribute to revenue growth.
  • A strong understanding of enterprise buying journeys, SaaS business models, and the dynamics of engaging multiple stakeholders within complex organizations.
  • Hands-on experience running integrated campaigns across paid media, email, content, and personalized digital channels.
  • Confidence working with CRM, marketing automation, and ABM platforms such as Salesforce, HubSpot, DreamData, UserGems, or Mutiny.
  • Strong analytical skills and the ability to turn campaign performance, account intent signals, and ROI data into actionable insights.
  • A creative and experimental mindset, with the curiosity to test new ideas, learn from results, and continuously improve campaign performance.
  • The ability to build strong relationships across Sales, Marketing, and Partnerships, aligning different teams around shared goals.
  • Clear communication skills and the confidence to present performance insights, recommendations, and results to stakeholders.
  • A proactive, hands-on approach, with the ability to balance strategic priorities and day-to-day execution in a fast-moving environment.
  • A strong sense of ownership, with the drive to turn ideas into action and deliver measurable results.

What we offer

  • Private health benefits and health cash plan
  • Pension scheme: 5% matched
  • A minimum of 25 days of annual leave per year
  • Paid educational and wellbeing days off
  • Wellbeing, learning and development, and commuter allowance
  • Home office setup budget
  • Weekly free office lunch
  • Workation: Work from inspiring locations around the world (45 days annually)
  • Invite to our summer company meet-up
  • We understand that every candidate's experience is different. If you're interested in this role but don't tick all the boxes, we still encourage you to apply.
  • A few things to know
  • Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We're committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.
  • This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We're looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, join us and help shape the future of branding.
  • We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We'll share all relevant details during the interview process.
  • We use third-party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. These tools don’t replace human judgment, and all evaluations and final hiring decisions are made by our recruitment team. Please see our Privacy Notice for more information about how we process your data and how to exercise your privacy rights.

Qualifications

  • 5+ years of experience in B2B SaaS marketing, including 3+ years specializing in account-based marketing, ideally targeting enterprise customers.
  • A proven track record of developing and executing ABM campaigns that generate qualified pipeline, accelerate sales cycles, and contribute to revenue growth.
  • A strong understanding of enterprise buying journeys, SaaS business models, and the dynamics of engaging multiple stakeholders within complex organizations.
  • Hands-on experience running integrated campaigns across paid media, email, content, and personalized digital channels.
  • Confidence working with CRM, marketing automation, and ABM platforms such as Salesforce, HubSpot, DreamData, UserGems, or Mutiny.
  • Strong analytical skills and the ability to turn campaign performance, account intent signals, and ROI data into actionable insights.
  • A creative and experimental mindset, with the curiosity to test new ideas, learn from results, and continuously improve campaign performance.
  • The ability to build strong relationships across Sales, Marketing, and Partnerships, aligning different teams around shared goals.
  • Clear communication skills and the confidence to present performance insights, recommendations, and results to stakeholders.
  • A proactive, hands-on approach, with the ability to balance strategic priorities and day-to-day execution in a fast-moving environment.
  • A strong sense of ownership, with the drive to turn ideas into action and deliver measurable results.

Responsibilities

  • Develop and execute 1:1, 1, and 1 account-based marketing campaigns that generate pipeline, deepen engagement, and accelerate opportunities within high-value enterprise accounts.
  • Partner closely with Sales, SDRs, Brand Marketing, and Partnerships to align inbound and outbound efforts and deliver coordinated campaigns across the buyer journey.
  • Design and launch personalized, multi-channel campaigns across paid media, email, content, outbound, and tailored digital experiences, including microsites.
  • Translate account insights, industry trends, and buyer pain points into relevant messaging and compelling content that resonates with key decision-makers.
  • Collaborate with Creative Studio and Brand teams to develop and continuously improve campaign assets that drive engagement and conversion.
  • Use account intent data, campaign analytics, and experimentation to identify opportunities, optimize performance, and maximize marketing impact.
  • Contribute to the evolution of our marketing technology stack, using tools such as UserGems, DreamData, HubSpot, and Mutiny to improve targeting, personalization, and measurement.
  • Own monthly return on ad spend (ROAS) reporting, establish performance benchmarks, and communicate clear insights on campaign ROI and pipeline contribution.
  • Track account engagement, pipeline generation, opportunity progression, and revenue influence to demonstrate impact and inform future ABM priorities.
  • Bring fresh ideas and new approaches to how we engage enterprise accounts, helping us continuously strengthen and scale our ABM programs.
  • Work in a hybrid setup, spending one day per week in our London office.

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