SEM Lead, UK
Role Overview
We're looking for an exceptional SEM Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands.
You'll think end-to-end — from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.
What You'll Do
Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
Lead A/B and multivariate landing page testing, turning performance data into actionable insights
Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
About You
4+ years in search or paid media, with deep hands-on experience managing Google campaigns
Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
Proven track record planning, executing, and interpreting landing page experiments
Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
Why join Eucalyptus?
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
What Makes Joining Eucalyptus Unique
High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
Meaningful impact – Your work will directly influence patient outcomes and business growth
Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Full Job Posting
About The Role
We're looking for an exceptional SEM Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands.
You'll think end-to-end — from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.
What You'll Do
Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
Lead A/B and multivariate landing page testing, turning performance data into actionable insights
Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
About You
4+ years in search or paid media, with deep hands-on experience managing Google campaigns
Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
Proven track record planning, executing, and interpreting landing page experiments
Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
Why join Eucalyptus?
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
What Makes Joining Eucalyptus Unique
High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
Meaningful impact – Your work will directly influence patient outcomes and business growth
Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Qualifications
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Why join Eucalyptus?
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
- What Makes Joining Eucalyptus Unique
- High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
- Meaningful impact – Your work will directly influence patient outcomes and business growth
- Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
- Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Preferred Qualifications
- Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
Responsibilities
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
- Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
- Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
- Why join Eucalyptus?
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
- High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
- Meaningful impact – Your work will directly influence patient outcomes and business growth
- Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
- Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
About Careers at Eucalyptus
Australian digital healthcare company operating telehealth brands that connect patients with doctors, pharmacy delivery, and ongoing clinical care across multiple health verticals.
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