Paid Social Lead

About the role

What you'll do

About you

Why join Eucalyptus?

What makes joining Eucalyptus unique:

Qualifications

• 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
• Proven experience managing and scaling large paid social budgets with clear commercial accountability
• Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation
• Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
• Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
• Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
• Familiar with UK consumer behaviour and performance marketing best practices within the UK market
• Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
• Excellent communication and stakeholder management skills
• Why join Eucalyptus?
• Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
• Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.
• High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics
• Meaningful impact – Your work will directly influence patient outcomes and business growth
• Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy
• Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
• Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes
• At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.

Responsibilities

• Own the paid social strategy for the UK market with a strong focus on Meta advertising
• Manage and optimise 7 figure monthly media budgets
• Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences
• Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
• Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results
• Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
• Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
• Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
• Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space
• 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
• Proven experience managing and scaling large paid social budgets with clear commercial accountability
• Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation
• Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
• Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
• Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
• Familiar with UK consumer behaviour and performance marketing best practices within the UK market
• Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
• Excellent communication and stakeholder management skills
• Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
• Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.
• High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics
• Meaningful impact – Your work will directly influence patient outcomes and business growth
• Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy
• Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
• Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes
• At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.