workday
Search Engine Optimization Specialist
Risepoint
Remote, USA
Full-time
Junior · 2–4 years experience
Remote
Discovered 2 weeks ago
Communication
Key Skills for This Role
Communication
Full Job Posting
What You Will Do
- Day-to-Day SEO Lead – Implement SEO/AEO recommendations across assigned university partner websites focusing on on-page optimization, website launches, content marketing, and technical SEO
- Content Auditing & Optimization – Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand
- On-Page SEO Implementation – Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment
- Technical SEO Support – Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed
- UX and Cross-Linking – Review parent.EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website
- Performance Monitoring & Reporting – Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads
- Cross-Functional Collaboration – Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule
- Process & Documentation – Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio
- What Success Looks Like
- Assigned partner websites show sustained improvement in organic visibility, engagement, leads, applications, and enrollments that consistently meet or exceed forecasted annual goals
- Content ecosystems built for discoverability, where innovative strategies and tactics you’ve helped define, result in pages that perform across traditional search results, rich features, and AI-generated answers
- A culture of continuous learning and adaptability, where everyone is prepared to evolve their skills as search platforms, AI-driven discovery, and optimization techniques change
- How Impact Will be Measured in the First Year
- Measurable improvements in organic visibility, engagement, leads, applications, and enrollments that meet or exceed 2026’s forecasted goals for your assigned university partners
- Strong operational partnership with SEO managers and cross-functional teams, resulting in consistent delivery of SEO initiatives
- Quality of analysis and insights surfaced through content audits, UX reviews, and internal linking evaluations
- Experience That Matters Most
- 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
- Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
- Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
- Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms
- Experience That’s Great to Have
- Familiarity with SEO considerations for AI-driven, generative, or answer-based search experience
- Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
- Experience working in higher education, or similarly complex, multi-brand ecosystems
- Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
Qualifications
- That Matters Most
- 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
- Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
- Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
- Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms
- That’s Great to Have
- Familiarity with SEO considerations for AI-driven, generative, or answer-based search experience
- Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
- Experience working in higher education, or similarly complex, multi-brand ecosystems
- Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
About Risepoint
Software & SaaS1500 employeesFounded 2007
For-profit education technology company helping universities develop, launch, and grow workforce-focused online programs.
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