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Senior Off-Site AEO Strategy Manager

Risepoint
Remote, USA
Full-time
Senior · 5+ years experience
Remote
Discovered 2 weeks ago
Communication

Full Job Posting

What You Will Do

  • Vendor Management – Build and manage a portfolio of vendor relationships spanning outreach, link development, and content placement — scoping work, tracking deliverables, and managing budgets and accounts
  • AI Citation Research & Target Identification – Identify the publications, ranking sites, and aggregators that AI engines actively cite for higher-education queries, and develop a prioritized target list for outreach and relationship development
  • Digital PR – Conduct ongoing outreach to editors, journalists, and webmasters at target publications, building the relationships needed to produce a regular and growing stream of earned mentions, citations, and coverage for Risepoint’s university partners
  • Outreach & Citation Strategy – Own the offsite citation strategy for Risepoint’s university partners that maximizes enrollment growth and citation ROI by adjusting investment based on citation performance, partner priorities, and program-level business goals.
  • AI Visibility Reporting & Intelligence – Monitor AI engine responses using visibility tools and direct prompt testing, translating findings into actionable strategies and reports for executive audiences
  • Cross-Functional Collaboration – Partner cross-functionally with Risepoint's SEO/AEO, Content, Brand Strategy, and Integrated Marketing teams to align outreach strategy with marketing initiatives and pilots already in flight
  • What Success Looks Like
  • AI citation has become a durable, defensible growth channel for Risepoint's partners that compounds year over year
  • Vendors function as accountable strategic partners rather than vendors-in-name-only, with underperformers renegotiated or replaced based on demonstrated outcomes
  • Risepoint holds a proprietary, living map of where higher-education AI citations originate, giving the organization a lasting information edge over competitors
  • How Impact Will be Measured in the First Year
  • Risepoint’s university partners appearing in AI-generated responses for target higher-education queries at measurable and improving rates
  • Prompt tracking methodology operational, generating a recurring report reviewed monthly by the AEO steering committee
  • 100% of active vendor SOWs reviewed, with renewal-or-exit criteria set for each
  • Off-site citation strategy operational across 5 partners, with a clear roadmap to expand to the top 20
  • Experience That Matters Most
  • 5+ years in SEO or digital PR, with demonstrated understanding of how AI and LLM-based search engines surface and cite content and translating what they cite into actionable outreach and vendor priorities
  • Experience managing vendor relationships: reviewing SOWs, scoping deliverables, and holding agencies accountable to outcomes
  • Track record of building publication relationships and producing a consistent stream of earned coverage, links, or mentions -- not just one-off placements
  • Strong communication skills -- able to explain AI search concepts to non-technical stakeholders and collaborate with teams whose primary lens is not SEO
  • Proven ability to work cross-functionally with PR, editorial, or content teams with clear handoffs and shared goals
  • Experience That’s Great to Have
  • Experience with traditional SEO on-site strategy (structured data, content structure) that supports offsite citation goals
  • Familiarity with AI visibility monitoring tools (Profound, Ahrefs Brand Radar, DataForSEO AI Optimization, or similar)
  • Experience working in higher education, digital agencies, or complex, multi-brand ecosystems
  • Experience with prompt engineering or systematic LLM testing for brand and content research
  • Understanding of how aggregator and ranking sites in the higher education industry factor into AI citation ecosystems
  • Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Qualifications

  • That Matters Most
  • 5+ years in SEO or digital PR, with demonstrated understanding of how AI and LLM-based search engines surface and cite content and translating what they cite into actionable outreach and vendor priorities
  • Experience managing vendor relationships: reviewing SOWs, scoping deliverables, and holding agencies accountable to outcomes
  • Track record of building publication relationships and producing a consistent stream of earned coverage, links, or mentions -- not just one-off placements
  • Strong communication skills -- able to explain AI search concepts to non-technical stakeholders and collaborate with teams whose primary lens is not SEO
  • Proven ability to work cross-functionally with PR, editorial, or content teams with clear handoffs and shared goals
  • That’s Great to Have
  • Experience with traditional SEO on-site strategy (structured data, content structure) that supports offsite citation goals
  • Familiarity with AI visibility monitoring tools (Profound, Ahrefs Brand Radar, DataForSEO AI Optimization, or similar)
  • Experience working in higher education, digital agencies, or complex, multi-brand ecosystems
  • Experience with prompt engineering or systematic LLM testing for brand and content research
  • Understanding of how aggregator and ranking sites in the higher education industry factor into AI citation ecosystems
  • Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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