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Senior Integrated Marketing Manager

Risepoint
Remote, USA
Full-time
Senior · 5+ years experience
Remote
Discovered 2 weeks ago
tableau

Full Job Posting

What You Will Do

  • Own day-to-day execution and full-funnel performance for assigned university partners.
  • Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates.
  • Translate integrated marketing and portfolio strategies into actionable execution plans.
  • Monitor, analyze, and report funnel performance (leads, applications, enrollments and retention), identifying risks and optimization opportunities.
  • Lead performance optimizations and testing in collaboration with analytics, channel, creative, and SSC teams.
  • Support Directors and Senior Directors in strategic planning, escalations, and partner reviews. Act as a stretch leader in the Director’s absence, ensuring continuity of execution and reporting.
  • Lead cross-functional workstreams, pilots, or pod-level initiatives beyond individual partner work.
  • Provide informal leadership and guidance to Managers and Specialists on execution best practices.
  • Manage new program launches by coordinating intake, campaign setup, and cross-functional communication.
  • Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements.
  • Develop deep partner-specific acumen on assigned brands and programs and ensure research and insights are applied to optimizations of strategies and assets.
  • On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.
  • What Success Looks Like
  • Assigned partners achieve consistent performance improvement across full-funnel KPIs.
  • Execution is strategic in nature and delivered with accuracy, urgency, and strong operational discipline.
  • Directors and Senior Directors, internal stakeholders and partners rely on the Senior Manager for insights, problem-solving, and continuity.
  • Cross-functional initiatives and pilots deliver scalable, repeatable outcomes for the pod.
  • What You’ll Bring to the Team
  • Experience That Matters Mo st
  • Bachelor’s degree in Marketing, Business, or related field.
  • 5–7+ years of experience in integrated marketing, account management, or campaign execution.
  • Demonstrated success managing partner or client accounts with measurable outcomes.
  • Strong analytical, execution, and cross-functional collaboration skills.
  • Experience That’s Great to Have
  • Experience in higher education or enrollment marketing environments.
  • Experience leading cross-functional projects, pilots, and initiatives.
  • Advanced digital marketing fluency across paid media, SEO, email, and analytics.
  • Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.
  • Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Qualifications

  • That Matters Mo st
  • Bachelor’s degree in Marketing, Business, or related field.
  • 5–7+ years of experience in integrated marketing, account management, or campaign execution.
  • Demonstrated success managing partner or client accounts with measurable outcomes.
  • Strong analytical, execution, and cross-functional collaboration skills.
  • That’s Great to Have
  • Experience in higher education or enrollment marketing environments.
  • Experience leading cross-functional projects, pilots, and initiatives.
  • Advanced digital marketing fluency across paid media, SEO, email, and analytics.
  • Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.
  • Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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