Search Engine Optimization (SEO) Specialist
Role Overview
The SEO Specialist will strengthen digital presence, increase organic search visibility, and drive qualified website traffic and leads across international markets.
The role requires technical SEO, on-page and off-page optimization, content strategy, keyword research, and analytics expertise.
The work supports commercial growth, especially in SaaS, fintech, payments, and B2B technology sectors.
Key Skills for This Role
Full Job Posting
About Kayana
Kayana is a global technology company serving small and medium-sized businesses with EPOS systems, kiosks, online ordering, payment solutions, and AI-powered business technologies.
The company operates across the UK, USA, Europe, Australia, and the Middle East.
Role overview
The SEO Specialist will strengthen digital presence, increase organic search visibility, and drive qualified website traffic and leads across international markets.
The role requires technical SEO, on-page and off-page optimization, content strategy, keyword research, and analytics expertise.
The work supports commercial growth, especially in SaaS, fintech, payments, and B2B technology sectors.
SEO strategy and technical optimization
- Develop SEO strategies and campaigns aligned with business objectives, products, and customer acquisition targets.
- Conduct keyword research, competitor analysis, and search intent assessments across international markets.
- Audit technical SEO and improve indexing, crawling, website architecture, internal linking, metadata, structured data, XML sitemaps, and Core Web Vitals.
- Work with developers to improve mobile usability, site speed, and search accessibility.
Content, authority, and performance
- Plan SEO content for landing pages, blogs, product pages, and industry-specific topics; optimize for search intent and conversion opportunities.
- Collaborate with Marketing, Sales, Product, and Technology teams on content and commercial priorities.
- Develop ethical link-building and digital PR; identify backlink, publication, partnership, and directory opportunities and monitor link quality.
- Track organic traffic, rankings, conversions, and campaign effectiveness using analytics and SEO platforms.
- Create dashboards and reports with recommendations to improve lead generation and marketing return.
- Optimize landing pages and website journeys; support local and international SEO, including market-specific content and location-based search.
- Apply AI-powered search practices, including GEO and AEO, and keep up with algorithm and digital marketing changes.
Essential qualifications and experience
- Bachelor's degree in Marketing, Digital Marketing, Communications, Information Technology, or a related field.
- 3–5 years of hands-on SEO experience, preferably in SaaS, fintech, B2B technology, or digital marketing.
- Demonstrated improvement in organic rankings, website traffic, and qualified lead generation.
- Knowledge of technical SEO, on-page and off-page optimization, content marketing, keyword research, competitor analysis, audits, and reporting.
- Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Understanding of HTML, CSS, website architecture, and CMS platforms such as WordPress.
- Strong analytical, problem-solving, and project management skills; excellent written and verbal English.
Desirable experience
- SEO experience in the UK, UAE, USA, or European markets; international SEO, multilingual optimization, and hreflang knowledge are desirable.
- Familiarity with GEO, AEO, conversion rate optimization, Google Tag Manager, marketing automation, B2B acquisition, SaaS funnels, and lead generation is desirable.
Candidate profile
The employer seeks a proactive, analytical, growth-oriented SEO professional with technical expertise, creativity, and commercial awareness.
The role involves independently managing SEO initiatives and delivering measurable improvements in visibility, organic traffic, and customer acquisition.
Why join Kayana
- The role offers work across global markets and participation in digital growth at an international technology company.
- The employer describes a fast-paced environment and opportunities for career development.
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