Content & Social Media Lead

Role overview

Content and social responsibilities

• Develop strategy and lead content from ideation, scripting, filming, and editing through publishing and optimization.
• Create platform-specific content and present product demonstrations, interviews, educational videos, and promotions on camera.
• Manage social channels, calendars, publishing, community engagement, and organic growth.
• Create campaigns, stories, social copy, blog content, newsletters, and other digital materials.
• Find opportunities for testimonials, user-generated content, advocacy, and collaborations; monitor platform trends and competitors.

Collaboration and leadership

• Coordinate content with creative, sales, product, customer success, and paid advertising teams; support launches and brand initiatives.
• Lead and coach the content and social media team, set performance expectations and KPIs, and ensure quality and timely delivery.
• Create content guidelines, workflows, and SOPs to improve consistency and productivity.

AI and performance

• Use tools such as ChatGPT, CapCut AI, Descript, Opus Clip, and Canva AI to improve content production and workflows.
• Experiment with AI-assisted formats and emerging technologies while maintaining brand authenticity and content quality.
• Track reach, engagement, audience growth, video retention, website traffic, and lead generation; analyze results and prepare monthly reports.

Essential qualifications

• 3–6 years of relevant experience in content creation, social media, digital marketing, or a related field, with successful strategy execution.
• Strong on-camera presence, communication skills, and professional brand representation.
• Demonstrated organic audience growth, community building, and measurable content performance.
• Hands-on short-form video production, from ideation and scripting through filming, editing, storytelling, and optimization.
• Strong understanding of LinkedIn, Instagram, TikTok, and YouTube Shorts.
• Proficiency in AI content tools, including ChatGPT, CapCut AI, Canva AI, Descript, or equivalent, with practical workflow experience.
• Excellent written and verbal English; strong organizational, project management, and commercial awareness.

Desirable qualifications

• Content creator, influencer, brand ambassador, or on-camera experience with a portfolio demonstrating engagement and performance.
• Experience in B2B technology, SaaS, fintech, hospitality, retail, or related industries.
• Video editing tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or equivalent; familiarity with email marketing, CRM, or marketing automation.
• Experience leading or mentoring creative teams; an established personal brand or content portfolio.