Digital Marketing & Content Specialist
Role Overview
The Digital Marketing & Content Specialist strengthens brand presence, creates digital content, and executes integrated marketing initiatives across international markets.
This is a hands-on role spanning creative production, social media, SEO, digital campaigns, and performance measurement.
Key Skills for This Role
Full Job Posting
About Kayana
Kayana is a technology company offering EPOS systems, self-service kiosks, online ordering, payment solutions, and AI-powered business technologies.
The company describes operations across the UK, USA, Europe, Australia, and the Middle East.
Role overview
The Digital Marketing & Content Specialist strengthens brand presence, creates digital content, and executes integrated marketing initiatives across international markets.
This is a hands-on role spanning creative production, social media, SEO, digital campaigns, and performance measurement.
Campaigns and content
- Plan and execute digital initiatives and integrated campaigns across web, social media, email, search, and other channels.
- Develop promotional campaigns for EPOS, kiosks, online ordering, payments, and other technology solutions.
- Create graphics, marketing copy, product descriptions, blogs, advertisements, presentations, and other branded materials.
- Manage content production from concept through publication and maintain consistent brand identity.
Video and social media
- Plan, shoot, edit, and produce promotional videos, product demonstrations, reels, scripts, storyboards, motion graphics, and captions.
- Repurpose video and other content for LinkedIn, Instagram, Facebook, YouTube, and relevant channels.
- Manage social media platforms and content calendars, publish posts, monitor engagement, and support employer branding and product launches.
SEO, lead generation and analytics
- Develop SEO plans, conduct keyword and competitor research, and optimize website content, landing pages, blogs, metadata, and product pages.
- Monitor website performance and search rankings using analytics and search tools; coordinate technical improvements with developers.
- Support organic and paid acquisition campaigns, create advertising content and landing pages, and work with Sales on customer segments.
- Report reach, engagement, traffic, conversions, lead generation, and campaign performance; recommend improvements.
- Explore AI-powered tools and marketing technologies for creative production, SEO, video, and automation.
Essential qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Multimedia Arts, Graphic Design, or related field.
- 3–5 years of hands-on experience in digital marketing, content creation, social media management, or related work.
- Experience independently managing multiple digital marketing functions.
- Strong graphic design, creative content, copywriting, and social media marketing skills.
- Practical video shooting, editing, and production experience.
- Working knowledge of SEO, keyword research, website optimization, and content marketing.
- Proficiency with Canva, Adobe creative applications, CapCut, or equivalent tools.
- Experience with social media platforms and digital campaigns; familiarity with Google Analytics 4, Google Search Console, and performance reporting.
- Excellent English communication, creative thinking, time management, and organizational skills.
Desirable experience
- Experience in SaaS, fintech, payments, hospitality technology, retail technology, or B2B marketing is desirable.
- Familiarity with Google, Meta, or LinkedIn advertising; WordPress or other content management systems; technical or international SEO; GEO and AEO; AI-powered creative tools; international campaigns; or B2B lead-generation funnels is desirable.
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