Saudi national_Marketing Manager | Financial Services | Commercial Mobility Solutions

Overview

• of the role:
• Marketing department lead in charge of developing marketing and digital strategies for Mobility Solutions new units, used vehicles, and aftersales in full respect of Mobility Solutions standards and Brand positioning of “Experience Amazing”. The scope includes Brand Activations Management at Intersect by Mobility Solutions.
• Define and implement on time cost and quality the annual marketing plan within the given budget to deliver volume and profit target.
• Implement the right digital and social media strategy in the world of 2018 matching the digital audience’s needs of today and beyond on all Mobility Solutions platforms and paid digital media aiming to position Mobility Solutions as a Digital leader in Premium. “Breakthrough mindset”
• Animate, influence and own the client/agencies’ relationships (Creative, Media, social media, Website & Event) in leading all input and output executions to deliver on Mobility Solutions “Experience Amazing” tagline and luxury lifestyle positioning.
• Collaborate with sales (retail, corporate, government, SME & fleet), aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets (sales & profit).
• Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.
• Work closely with Mobility Solutions International, TMC MENAC (Middle East division in Japan) and TMC MENARO (Middle East Representative Office in Dubai) to ensure Principal support and compliance with brand vision and marketing communications standards.

What you will do

• Lead the monthly marketing promotional activation linked with pricing and product department
• Implement brand events to deliver luxury lifestyle and “Experience Amazing” positioning

• Own Marketing Budget Management

• Lead the Mobility Solutions Digital Transformation Task Force pre, during and post purchase
• Maximise sales and revenue
• Develop Brand power

Skills

• Automotive - Leasing

• Digital Marketing
• About the Team:
• You will be reporting to GM - Financing & Insurance
• What equips you for the role:
• University graduate level with Marketing as Major
• 5+ years of experience in marketing communications in the Middle East with an understanding of the local culture and context
• Experience in brand management
• Automotive background is a plus