Sales Operations Manager

Sales Operations ManagerCompany Description

Role Description

Sales Operations Manager

Sales Growth & Target Achievement

• Achieve monthly and annual sales targets across showrooms and sales channels.
• Develop practical sales action plans to increase showroom, online, VIP, and corporate sales.
• Identify new sales opportunities through VIP clients, corporate customers, bulk orders, gifting packages, private sales, and partnerships.
• Drive upselling and cross-selling initiatives to increase average transaction value.
• Convert walk-in customers, inquiries, leads, and repeat customers into confirmed sales.
• Monitor sales pipeline, follow-ups, and conversion rates to ensure consistent business growth.

Store Sales Operations

• Oversee day-to-day sales activities across all showrooms.
• Ensure stores are fully ready for business, including product display, pricing accuracy, stock availability, grooming standards, and customer service readiness.
• Monitor store-wise performance and take corrective action where sales are below target.
• Ensure all sales processes, POS usage, CRM updates, and reporting requirements are followed correctly.
• Coordinate stock transfers between branches based on demand, sales movement, and customer requirements.

Team Leadership & Performance Management

• Lead, train, guide, and motivate sales staff to achieve individual and store targets.
• Conduct regular sales meetings, performance reviews, and coaching sessions.
• Train teams on product knowledge, customer handling, upselling, cross-selling, and closing techniques.
• Ensure staff maintain proper discipline, grooming, customer service standards, and brand presentation.
• Identify performance gaps and recommend improvement plans for sales team members.

VIP & Customer Relationship Management

• Manage VIP customers, private appointments, and exclusive product previews.
• Arrange private home previews or personalized product presentations for selected VIP clients where required.
• Maintain and improve the customer database for repeat sales, follow-ups, and personalized engagement.
• Monitor customer satisfaction and ensure a consistent, premium customer experience.
• Handle escalated customer complaints professionally and ensure timely resolution.

Corporate Sales Support

• Build and maintain relationships with companies, hotels, banks, real estate firms, government-related entities, and corporate clients.
• Promote premium gifting packages, bulk purchase opportunities, and special corporate collections.
• Follow up with corporate leads and convert them into confirmed orders.
• Coordinate with internal teams to prepare corporate proposals, product selections, and pricing options.

Inventory & Slow-Moving Stock Management

• Monitor fast-moving, slow-moving, and dead stock items across all branches.
• Recommend controlled sales plans for old stock without affecting brand image.
• Support private sales, archive collection campaigns, bundle offers, and VIP previews for selected stock.
• Work closely with inventory and warehouse teams to ensure the right products are available at the right locations.
• Provide feedback on product demand, customer preferences, sizes, colors, and stock gaps.

Campaign & Promotion Execution

• Coordinate with the marketing team for product launches, seasonal campaigns, private sales, archive collections, and promotional activities.
• Ensure sales teams are properly briefed before every campaign.
• Track campaign performance, customer response, sales results, and conversion rates.
• Share campaign feedback and improvement recommendations with management.

Reporting & Analysis

• Prepare daily, weekly, and monthly sales reports for management.
• Analyze branch-wise sales, product-wise sales, customer trends, staff performance, and campaign performance.
• Maintain accurate CRM data, pipeline updates, and sales forecasting reports.
• Identify operational bottlenecks and recommend process improvements.
• Provide management with actionable insights to improve sales, operations, customer experience, and profitability.

Process Improvement & Coordination

• Review existing sales processes and recommend improvements to increase efficiency.
• Coordinate with finance, marketing, inventory, and leadership teams to ensure smooth sales operations.
• Support implementation of sales tools, CRM systems, dashboards, and reporting platforms.
• Assist in designing sales incentive schemes, performance tracking models, and customer service improvement initiatives.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, Finance, Management, or a related field.
• Prior experience in sales operations, retail sales management, commercial operations, or a similar role.
• Experience in luxury retail, fashion, leather goods, lifestyle products, or premium customer service is an advantage.
• Strong ability to achieve sales targets and drive business growth.
• Good understanding of showroom operations, stock movement, customer handling, and sales team management.
• Strong analytical skills with the ability to interpret sales data and prepare actionable reports.
• Experience with CRM systems, POS systems, sales tools, and business reporting platforms.
• Advanced Excel or similar analytics skills are an advantage.
• Strong communication, leadership, and coordination skills.
• Ability to manage VIP customers, corporate clients, and frontline sales teams professionally.
• Strong organizational and time-management skills.
• Ability to work full-time on-site in a fast-paced environment in Doha, Qatar.

Required Skills

• Sales growth and target achievement
• Retail and showroom operations
• Customer relationship management
• VIP customer handling
• Corporate sales support
• Sales reporting and forecasting
• Team leadership and coaching
• CRM and pipeline management
• Inventory and slow-moving stock coordination
• Campaign execution and performance tracking
• Process improvement and cross-functional coordination

Role Objective