Sales & Marketing Manager

The Marketing Manager is responsible for developing and implementing strategic marketing plans to promote the company’s real estate development projects, enhance brand positioning, and support sales targets.

This role focuses on marketing residential, commercial, and mixed-use developments from project launch through completion, ensuring strong market visibility and effective lead generation.

The Marketing Manager works closely with senior management, sales, design, and external consultants to ensure all marketing initiatives align with the company’s development objectives and market strategy.

The role includes planning and managing integrated marketing campaigns across digital and traditional channels, including project branding, advertising, social media, websites, property portals, brochures, outdoor advertising, and promotional materials.

The Marketing Manager ensures that all project-related content accurately reflects approved master plans, layouts, pricing strategies, and regulatory requirements, while maintaining consistency with the company’s brand identity.

Market research and analysis form a key part of the role, including studying market trends, competitor developments, customer preferences, and pricing benchmarks.

The Marketing Manager uses these insights to recommend campaign strategies, target segments, and promotional activities that support project sales and investment goals.

Tracking campaign performance, lead conversion rates, and return on marketing investment, and preparing regular reports for management, are essential responsibilities.

The Marketing Manager is also responsible for managing the marketing budget, coordinating with creative agencies, media partners, digital platforms, and printing vendors, and negotiating contracts to ensure cost-effective marketing execution.

The role involves planning and overseeing project launches, show unit promotions, exhibitions, roadshows, and site visit events.

In addition, the Marketing Manager leads and supervises the marketing team, assigns responsibilities, monitors performance, and supports team development.

The ideal candidate should have strong experience in real estate development marketing, excellent communication and leadership skills, and solid knowledge of digital marketing, project branding, and lead generation strategies.

The ability to manage multiple projects simultaneously, meet tight deadlines, and work closely with sales and management teams is essential.