Sales Manager

Overview

Job Description

Duties

Sales Strategy & Performance

• Develop and implement regional sales strategies that support company and national objectives.
• Set sales targets, quotas, and action plans for assigned districts, and monitor performance.
• Forecast sales requirements, prepare budgets, analyze variances, and implement corrective actions to meet targets.
• Provide regional sales insights and recommendations for strategic planning and management reviews.

Customer & Business Development

• Maintain and grow the customer base by strengthening relationships with key accounts.
• Identify and pursue new business opportunities in modern and general trade channels.
• Serve as the main point of contact between customers and internal teams to ensure effective communication and service delivery.
• Grow existing client relationships while generating new business opportunities.

Operations & Process Improvement

• Develop and implement action plans to enhance productivity, quality, and customer service standards.
• Monitor sales operations, conduct audits, identify trends, and recommend process improvements.
• Resolve customer and operational issues promptly and implement necessary changes.

Product & Market Development

• Recommend product lines and enhancements based on market trends, customer needs, and competitor activity.
• Identify opportunities for new products, packaging, or service enhancements.

• Contracts, Tenders & Negotiations

• Lead contract management, commercial negotiations, and finalize agreements with customers.
• Prepare business plans for current and prospective tender opportunities.
• Ensure compliance with contractual terms and company policies.

Team Leadership & People Management

• Recruit, train, coach, and manage sales teams in assigned districts.
• Set clear performance expectations and conduct regular performance evaluations.
• Motivate, mentor, and develop team members to achieve sales goals.
• Enforce company policies, procedures, and professional standards.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Proven experience in a Sales Manager or Regional Sales role, preferably within FMCG, food, or trading sectors.
• Strong understanding of modern trade and general trade channels.
• Excellent leadership, negotiation, and relationship management skills.
• Strong analytical, budgeting, and forecasting capabilities.
• Ability to work cross-functionally and manage multiple priorities.

Experience