Sales Manager

Role Overview

Sales Strategy and Revenue Growth

• Drive exhibition stand sales, sponsorship, and additional revenue streams across assigned events and portfolios.
• Develop sales strategies aligned with business objectives, market positioning, and growth targets.
• Identify revenue opportunities through market analysis, sector expansion, and product development.
• Monitor sales performance, pipeline health, forecasting, and KPIs.

Client Acquisition and Account Management

• Build relationships with exhibitors, sponsors, and industry partners to maximise retention, rebooking, and upselling.
• Prospect, engage, and convert new business through networking, meetings, and face-to-face sales activity.
• Manage key accounts and provide customer service throughout the event lifecycle.
• Maintain accurate pipelines, forecasting data, and client records in CRM systems.

Portfolio and Market Development

• Support exhibition floorplan optimisation, pricing strategies, space allocation, and commercial positioning.
• Identify sectors, products, and growth opportunities to strengthen the event portfolio.
• Conduct market and competitor research to identify trends, opportunities, and risks.
• Build relationships with industry associations, government entities, media partners, and key stakeholders.

Collaboration and Event Delivery

• Work with Marketing on campaigns, lead generation, and customer engagement initiatives.
• Partner with Operations to support a seamless exhibitor and sponsor experience.
• Collaborate with international sales partners and internal stakeholders to maximise participation and revenue.
• Support onsite delivery and maintain client relationships during build-up, event days, and breakdown.

What You'll Bring

• 3–5 years of B2B sales experience, ideally in exhibitions, events, media, sponsorship, or a related commercial environment.
• A track record of achieving or exceeding revenue targets.
• Strong commercial acumen, relationship management, networking, and consultative selling skills.
• Experience engaging senior stakeholders and decision-makers across international markets.
• Strong negotiation, communication, and presentation skills.
• Experience using CRM systems and Microsoft Office applications; SAP experience is advantageous.
• Bachelor's degree in Business, Marketing, Sales, or a related discipline.
• Fluent English is essential; additional languages are advantageous.

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