Sales Manager
Role Overview
Leads and strengthens the sales team at a professional training institute while actively participating in sales.
Works with the sales and admissions team to drive monthly enrolment targets, improve performance, understand market trends, and grow revenue.
Employment type is full-time; work location is in person.
Key Skills for This Role
Full Job Posting
Role overview
Leads and strengthens the sales team at a professional training institute while actively participating in sales.
Works with the sales and admissions team to drive monthly enrolment targets, improve performance, understand market trends, and grow revenue.
Employment type is full-time; work location is in person.
Team leadership and sales performance
- Lead, manage, and motivate the sales and admissions team to achieve monthly and individual targets.
- Monitor daily, weekly, and monthly results, identify performance gaps, and take corrective action.
- Set team activities and expectations, conduct sales meetings and performance reviews, and provide management with performance updates.
- Train and coach sales executives, improve their sales conversations, and help them reach targets.
Lead conversion and growth
- Develop telesales and admissions strategies to improve conversion.
- Monitor leads from Meta Ads, WhatsApp, calls, walk-ins, referrals, and other sources, and ensure timely follow-up.
- Analyze lead quality, conversion rates, lost leads, and sales performance, then implement practical improvements.
- Coordinate with marketing to improve lead quality and campaign performance.
- Suggest courses, offers, campaigns, partnerships, and initiatives to increase leads, enrolments, and revenue.
- Handle important or difficult leads personally when required and support institute-wide revenue and growth objectives.
Market and customer understanding
- Understand the Dubai education and training market, customer behavior, competitor activity, pricing, and demand.
- Ensure team members follow sales procedures and communicate professionally with students.
Required experience and capabilities
- Proven experience as a Sales Manager, Sales Team Leader, Telesales Manager, or in a similar role.
- Strong telesales and lead-conversion experience, with demonstrated ability to manage and achieve targets.
- Team management, leadership, sales training, and coaching capabilities.
- Strong communication, negotiation, persuasion, closing, problem-solving, and decision-making skills.
- Ability to analyze sales figures and performance gaps, understand customer psychology, and work alongside the sales team.
Preferred background
- Experience in education, training institutes, professional courses, or a similar service-based industry is preferred.
- Knowledge of the Dubai or UAE market is an advantage.
Pay
- Advertised pay range is AED 3,500 to AED 6,000 per month.
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