SALES EXECUTIVE – LOCAL (HORECA/TRADING)

Role overview

Sales and customer development

• Develop new business and generate leads through market visits, cold calls, networking and referrals.
• Build relationships with HoReCa customers, wholesalers, distributors and local trading businesses; visit customers to promote products and secure orders.
• Manage customer accounts, recommend products, handle quotations and negotiations, resolve complaints, and pursue repeat business and cross-selling.

Sales operations and commercial targets

• Meet monthly and quarterly sales, revenue and gross-profit targets; expand the customer base and market penetration.
• Coordinate with procurement, inventory, logistics and operations to fulfil orders and monitor product availability, pricing and delivery.
• Prepare customer documentation and maintain accurate CRM/ERP records, sales reports and pipeline updates.
• Follow pricing, discount and credit policies; achieve collection targets, follow up overdue payments and monitor customer credit.

Market intelligence and reporting

• Track competitor activity, market prices and customer purchasing trends; identify product and business opportunities.
• Submit daily visit reports, weekly pipeline updates, monthly forecasts and performance reports; share market feedback with management.

Qualifications and experience

• Bachelor’s degree in Business Administration, Marketing, Commerce or a related field.
• 2–5 years of UAE sales experience; food trading, FMCG distribution or HoReCa experience is preferred.
• B2B sales, customer acquisition, negotiation and payment-collection experience; understanding of UAE food distribution and local purchasing patterns.
• Proficiency in MS Office and CRM/ERP systems; good written and verbal English communication.
• Existing customer relationships are highly desirable. UAE driving licence is preferred; additional languages are an advantage.

Pay

• AED 5,000–7,000 per month.