Sales Executive – Automotive Bodyshop Paints
Skills
About This Role
Overview
- ASales Executive – Automotive Bodyshop Paintssells and promotes automotive refinish paints, coatings and related products to workshops, bodyshops and dealers, and grows revenue and market share in an assigned territory.
- Position overview
- Job title:Sales Executive – Automotive Bodyshop Paints.
- Department: Sales / Automotive Refinish / Aftermarket.
- Reports to: Sales Manager / Business Unit Head – Refinish / Area Manager.
- Customers: Bodyshops, garages, paint shops, car dealers, fleet operators, distributors.
Key responsibilities
- Achieve monthly, quarterly and annual sales and margin targets for automotive bodyshop paints, thinners, primers, clear coats and related consumables.
- Identify, qualify and develop new bodyshop accounts; regularly visit existing customers to retain and grow business.
- Conduct product presentations, demos and paint‑system trials at customer sites in coordination with technical support where required.
- Negotiate pricing, payment terms, promotions and annual agreements within company guidelines to close deals.
- Monitor competitor activities, pricing and new launches; provide timely feedback and market intelligence to management.
- Prepare and follow up on quotations, tenders and proposals; ensure accurate order entry and coordination with logistics for timely deliveries.
- Track sales pipeline and visit plans using CRM / sales reports; maintain updated records of prospects, contacts and actions.
- Collaborate with technical team to resolve product issues, color‑matching problems, complaints and warranty claims at customer sites.
- Ensure proper product display, branding and POS materials in key accounts; support marketing campaigns, trade shows and roadshows.
- Follow company credit policies, actively support collections and reduce overdue receivables in assigned accounts.
Qualifications & experience
- Diploma or Bachelor’s degree in business, marketing, automotive technology or related field (or equivalent sales experience).
- 2–4 years of field sales experience, preferably in automotive paints, refinish products, lubricants, spare parts or related automotive aftermarket.
- Valid driving license and willingness to travel extensively within assigned territory.
Skills & competencies
- Strong B2B sales and negotiation skills with ability to close deals and manage objections.
- Good understanding of automotive bodyshop operations (painting process, materials, productivity, color‑matching basics).
- High level of relationship‑building, networking and account‑management skills.
- Self‑motivated, target‑driven, with strong ownership and follow‑up discipline.
- Basic proficiency in MS Office / CRM tools and ability to prepare sales reports and forecasts.
- Clear communication (verbal and written) and presentation skills in English; additional local languages are an advantage.
- Behavioral & performance expectations
- Meet or exceed sales, margin, new‑account and activity KPIs set by management.
- Represent the company professionally and ethically, protecting brand reputation at all times.
- Adhere to company policies on pricing, discounts, credit, safety and compliance.
- Participate in product and sales training to stay updated on paint technologies, systems and application methods.
- If you share your region (e.g., UAE / GCC) and channel focus (direct to bodyshops vs through distributors), the JD can be fine‑tuned with specific KPIs like visit frequency, volume targets and territory coverage.
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