Sales Development Representative
Skills
About This Role
Key Responsibilities
- Research and identify potential clients that can benefit from our services.
- Build targeted prospect lists using LinkedIn, online research, databases, and other digital tools.
- Identify key decision-makers and gather accurate contact details.
- Qualify prospects based on fit, need, budget, and readiness to engage.
Outreach & Engagement
- Initiate outbound contact via email, phone calls, LinkedIn, and other digital channels.
- Execute structured outreach sequences and creative campaigns to generate interest.
- Clearly communicate our value proposition and introduce relevant services to prospects.
- Handle first conversations professionally and confidently, uncovering pain points and opportunities.
Lead Qualification & Meeting Booking
- Conduct discovery-level conversations to assess prospect needs and alignment.
- Book qualified meetings for the Business Development Manager.
- Ensure all meetings are well-prepared with notes, context, and prospect insights.
- Manage calendars and follow up to reduce no-shows and maximize attendance.
Pipeline Management & CRM
- Maintain accurate and up-to-date records of all activities in the CRM.
- Track outreach, responses, follow-ups, and meeting outcomes.
- Ensure smooth handover of qualified leads to the BDM.
Performance Tracking & Reporting
- Work towards weekly and monthly KPIs (contacts made, leads qualified, meetings booked).
- Provide regular reports on outreach performance and pipeline contribution.
- Use data to optimize messaging, targeting, and outreach strategies.
Collaboration with Internal Teams
- Work closely with the BDM to align on target accounts and priorities.
- Share insights from prospect conversations to refine positioning and offers.
- Support the wider sales and marketing team with feedback from the market.
Market Research & Continuous Improvement
- Stay informed on industry trends, competitor offerings, and client pain points.
- Continuously improve sales scripts, email templates, and outreach methods.
- Learn and develop knowledge across our service offerings and sales process.
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