Sales Coordinator | Al-Futtaim Automotive - BYD | KSA
A highly organized and commercially aware Sales Coordinator is sought to support the end-to-end sales operations of the showroom. This role is crucial for ensuring accurate documentation, seamless customer journey management, and strong cross-functional alignment between various departments.
Skills
About This Role
Job Requisition ID: 177861
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview
of the Role
Al-Futtaim Automotive is seeking a highly organized and commercially aware Sales Coordinator to support the end-to-end sales operations of the showroom.
The role acts as the operational backbone of the sales team, ensuring accurate documentation, seamless customer journey management, and strong cross-functional alignment between Sales, Finance, Logistics, Registration, and Aftersales.
The Sales Coordinator plays a critical role in protecting sales conversion, accelerating delivery cycles, and safeguarding data accuracy across CRM and ERP systems.
This position directly contributes to showroom productivity, customer satisfaction, and the achievement of monthly sales targets within a fast-paced automotive retail environment.
Sales Operations Support
- Coordinate daily showroom sales activities and provide structured administrative support to Sales Consultants and the Sales Manager
- Prepare quotations, sales orders, proforma invoices, and delivery documentation accurately and on time
- Maintain a real-time view of vehicle availability, stock allocation, and pipeline status in coordination with the inventory team
- Track booking-to-delivery cycle times and proactively resolve bottlenecks impacting customer handover
Customer Journey & CRM Management
- Update and maintain customer records, lead status, and sales pipeline data within the CRM system
- Follow up on customer inquiries, bookings, test drive schedules, and pending documentation
- Ensure customer information is accurate, complete, and compliant with internal data standards
- Support customer communication across the sales lifecycle, ensuring a premium showroom experience
Cross-Functional Coordination
- Liaise with Finance teams on payment confirmations, deal approvals, and documentation closure
- Coordinate with Registration, Insurance, and Logistics teams to ensure timely and compliant vehicle delivery
- Work closely with Aftersales and PDI teams to align vehicle readiness with customer handover schedules
- Act as the primary point of coordination between the Sales floor and back-office support functions
Reporting & Analytics
- Prepare daily, weekly, and monthly sales reports including bookings, deliveries, stock status, and target tracking
- Support the Sales Manager with forecasting inputs, dashboard updates, and ad hoc commercial reports
- Maintain accuracy of CRM and ERP data to ensure reliable reporting and management visibility
- Track KPIs related to documentation turnaround, delivery timelines, and pipeline conversion
Compliance & Governance
- Ensure all sales transactions comply with Al-Futtaim policies, brand standards, and KSA automotive regulations
- Maintain proper documentation, audit readiness, and adherence to internal control requirements
- Support showroom compliance during internal audits and brand inspections
Showroom & Campaign Support
- Assist in the execution of promotional campaigns, showroom events, and customer engagement activities
- Coordinate logistics for product launches, test drive events, and seasonal sales activations
- Support the team in preparing customer-facing materials and ensuring showroom readiness
Required Skills to Be Successful
- Strong organizational and multitasking ability with the discipline to manage high transaction volumes
- Excellent communication and interpersonal skills for engaging customers and internal stakeholders
- High attention to detail and accuracy in documentation and data entry
- Strong coordination skills across Finance, Logistics, Registration, and Aftersales functions
- Proficiency in Microsoft Excel, Word, and PowerPoint, with strong reporting capability
- Customer-focused mindset with a problem-solving and ownership-driven approach
- Ability to perform under pressure, meet deadlines, and support month-end closing cycles
What Qualifies You for the Role
- Bachelor’s degree in business administration, Sales, Marketing, or a related field
- Diploma holders with strong automotive sales coordination experience will also be considered
- 1 to 4 years of experience in sales coordination, sales support, or dealership operations
- Prior experience within the automotive industry is highly preferred
- Hands-on experience with CRM systems, ERP platforms (SAP / Oracle / Autoline / Kerridge or equivalent), and sales reporting tools
- Familiarity with KSA vehicle registration, insurance, and delivery processes is an advantage
- Knowledge of automotive finance and insurance coordination is a plus
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