Sales & Business Development Specialist (Fitness & Gym Equipment)
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About the Role
About Befit Befit, part of Al Khayyat Investments (AKI), is a leading provider of premium fitness and wellness solutions in the GCC.
Key Skills for This Role
Full Job Posting
Befit
, part of
Al Khayyat Investments (Aki)
, is a leading provider of premium fitness and wellness solutions in the GCC.
We specialize in the supply, installation, and maintenance of world-class fitness equipment for commercial gyms, hotels, residential developments, corporate wellness facilities, educational institutions, healthcare providers, and government entities.
With a portfolio of internationally recognized brands, BEFIT delivers end-to-end fitness solutions tailored to our clients' needs.
Job Purpose
The Sales & Business Development Specialist is responsible for driving B2B sales growth and expanding BEFIT's presence in Abu Dhabi.
The role focuses on developing new business opportunities, managing key client relationships, and leveraging an established network within the market to achieve sales and revenue targets.
Business Development
- Identify and secure new business opportunities across Abu Dhabi Market.
- Develop relationships with consultants, contractors, developers, architects, hotel groups, government entities, educational institutions, healthcare facilities, and corporate clients.
- Build and maintain a strong sales pipeline through networking and market engagement.
- Generate leads, conduct client meetings, and convert opportunities into sales.
Sales Management
- Promote and sell commercial fitness equipment and turnkey gym solutions.
- Prepare proposals, quotations, presentations, and commercial offers.
- Negotiate contracts and successfully close sales.
- Achieve monthly and annual sales and gross margin targets.
- Follow up on customer inquiries and ensure a high level of customer satisfaction.
Key Account Management
- Develop long-term relationships with existing clients.
- Identify opportunities for repeat business and cross-selling.
- Ensure excellent after-sales support in collaboration with internal teams.
Market Intelligence
- Monitor market trends, competitor activities, and upcoming projects.
- Identify opportunities in hospitality, residential, government, education, healthcare, and corporate sectors.
- Maintain an active database of developers, consultants, and project stakeholders.
Cross-Functional Collaboration
- Coordinate with Operations, Technical, and Project teams to ensure smooth project delivery.
- Support marketing initiatives, exhibitions, and industry events.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Sports Management, or a related field.
Experience
- **Minimum 3–5 years of B2B sales and business development experience in the UAE.**
- **Experience selling fitness equipment, gym solutions, sports equipment, wellness products, or related commercial solutions is highly preferred.**
- **Strong network and established relationships within the Abu Dhabi market are mandatory.**
- Experience working with developers, consultants, contractors, hotel groups, government entities, or corporate clients.
- Valid driving licence.
Required Competencies
- Strong B2B sales and negotiation skills.
- Excellent business development and relationship management abilities.
- Strong network within Abu Dhabi's commercial market.
- Proven ability to generate new business and close high-value deals.
- Commercial acumen and customer-focused approach.
- Excellent communication and presentation skills.
- Self-motivated with the ability to work independently.
- Proficiency in Microsoft Office and CRM systems.
Key Performance Indicators (Kpis)
- Achievement of monthly and annual sales targets.
- New customer acquisition.
- Revenue and gross margin growth.
- Value of new projects secured.
- Number of qualified opportunities generated.
- Customer retention and repeat business.
- Sales pipeline conversion rate.
Preferred Industry Background
Candidates from the following industries will be given preference:
• Commercial Fitness Equipment
- Gym Equipment
• Fitness Facility Design
- Sports Flooring
• Commercial Furniture (Hotels, Offices, Education)
- Hospitality Solutions
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