Sales Associate
Skills
About This Role
Role Purpose
The In-Store Sales Associate is responsible for delivering exceptional customer service, driving sales performance, and representing the brand values of Carter & White.
The role focuses on achieving sales targets, maintaining store standards, and building long-term customer relationships.
1. Sales & Customer Experience
- Welcome and engage customers in a professional, courteous, and brand-aligned manner.
- Understand customer needs and provide personalized product recommendations.
- Achieve individual and store sales targets, KPIs, and conversion goals.
- Upsell and cross-sell products while maintaining an authentic luxury experience.
- Handle customer inquiries, complaints, and after-sales service efficiently.
2. Product Knowledge & Brand Representation
- Maintain strong knowledge of products, pricing, promotions, and brand storytelling.
- Communicate product features, benefits, and care instructions clearly to customers.
- Represent the brand image, values, and standards at all times.
3. Store Operations
- Process sales transactions accurately through the POS system.
- Ensure cash handling procedures are followed and discrepancies are reported immediately.
- Support opening and closing procedures as per store guidelines.
- Assist in receiving, checking, tagging, and displaying merchandise.
4. Visual Merchandising & Store Standards
- Maintain high standards of store cleanliness, organization, and visual merchandising.
- Ensure products are displayed according to brand guidelines and seasonal layouts.
- Replenish stock on the shop floor and ensure correct pricing and tagging.
5. Inventory & Stock Control
- Assist with stock counts, cycle counts, and inventory audits.
- Report low stock levels, damages, or discrepancies to the Store Manager.
- Ensure proper handling and storage of merchandise to prevent loss or damage.
6. Teamwork & Communication
- Work collaboratively with the Store Manager and team members to achieve store goals.
- Attend training sessions, briefings, and performance reviews.
- Follow all company policies, procedures, and operational guidelines.
7. Compliance & Security
- Adhere to company security, health & safety, and loss-prevention policies.
- Ensure compliance with company standards and local regulations.
Key Skills & Competencies
- Strong communication and interpersonal skills.
- Customer-focused with a sales-driven mindset.
- Ability to work in a fast-paced retail environment.
- Attention to detail and strong organizational skills.
- Professional appearance and positive attitude.
& Experience
- High school diploma or equivalent.
- Previous retail or sales experience preferred (luxury retail experience is an advantage).
- Fluency in Arabic and English; additional languages are an advantage.
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