Retail Sales Trainer
Key Skills for This Role
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About Damas Jewellery
Damas Jewellery is the leading jeweller in the Middle East with its foundation dating back to 1907.
Headquartered in Dubai, United Arab Emirates, it operates 150 stores across the GCC and employs more than 1200 people.
Over 40 prestigious international brands are part of Damas Jewellery's portfolio alongside its own branded in-house collections.
Principle Accountabilities
- Design, develop, and deliver comprehensive training programs for new and existing sales staff, focusing on jewellery product knowledge, sales techniques, customer engagement, and brand values.
- Conduct training sessions in both classroom and online settings to ensure sales team members are equipped with the necessary skills.
- Deliver in-store training and in-class coaching sessions to existing staff across the Kingdom.
- Collaborate with the management team to identify training needs, gaps in knowledge, and areas for improvement within the sales team.
- Stay up to date with the latest industry trends, market dynamics, and product offerings to provide accurate and relevant training content.
- Develop training materials, including presentations, training manuals, and interactive exercises, to support effective learning and retention.
- Implement assessment tools and evaluations to measure the effectiveness of training programs and identify areas for further improvement.
- Provide individual coaching and feedback to sales associates to help them improve their sales techniques, customer interactions, and product knowledge.
- Organize and lead role-playing exercises, simulations, and on-the-job training sessions to reinforce learning outcomes.
- Collaborate with product managers, marketing teams, and other stakeholders to ensure alignment between training content and product strategies.
- Continuously evaluate and refine training methodologies to adapt to changing market trends and sales strategies.
- Monitor sales team performance post-training, identify areas of ongoing development, and provide targeted support as needed.
Minimum Requirement Qualifications
- Graduate with specialization in HR/Training.
- Additional certification in Training & Development/CRM is an advantage.
- HRD/GIA Certification is a plus.
- 3-5 years of similar experience in large organizations of which at least 1-2 years should have been in the retail sector.
Core Competencies / Skills
- Proficiency in MS Office.
- Multitasking abilities.
- Excellent command in English.
- Excellent presentation skills.
- Creative thinking.
- Strong communication and presentation skills, with the ability to engage and inspire learners at all levels.
- Proficiency in creating training materials using various tools such as PowerPoint, video content, and e-learning platforms.
- Excellent interpersonal skills to establish rapport with sales team members and foster a positive learning environment.
- Detail-oriented with the ability to analyze training data and make data-driven recommendations for improvement.
- Strong organizational skills and the ability to manage multiple training initiatives simultaneously.
- Flexibility to adapt training content and methods based on the unique needs of individual learners.
- Professional demeanor, embodying the brand values and customer service standards of the company.
Additional Requirements
Willingness to travel to different retail locations as required.
Excellent knowledge of E-Learning techniques.
About Damas Jewellery
Dubai-based private luxury jewellery retailer designing, manufacturing, and selling fine jewellery and watches across the GCC.
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