Retail Marketing Specialist

Yardstick Marketing Management is an integrated public relations and marketing consultancy that provides accountable, effective, and insight-driven communication solutions.

Although the firm is relatively new, its core team brings extensive experience from senior PR and journalistic roles across the Middle East and international markets.

Yardstick serves a diverse portfolio of global clients across technology, health, automotive, logistics, aviation, consumer and lifestyle, real estate, B2B, and financial services.

The company specializes in aligning PR with broader marketing activities to amplify impact and deliver measurable results.

Yardstick Marketing Management is a member of IPRN, the world’s largest independent public relations agency network, offering clients access to global expertise and reach.

· Plan, manage, and monitor marketing budgets and calendars.

· Execute multi-channel campaigns across digital, in-store, print and PR channels.

· Plan and oversee in-store events, product launches, and corporate/brand activities.

· Collaborate with agencies, suppliers, and partners to deliver campaigns effectively.

· Conduct market research and leverage customer insights to drive marketing strategies.

· Monitor campaign performance and provide actionable insights to optimize future strategies.

· Bachelor’s degree in marketing, Business, or related field

· Minimum 7 years of experience in marketing, preferably with retail exposure

· Strong communication, collaboration, and analytical skills

· Proactive, creative, and results-driven problem solver

· Expertise in brand management, budgeting, and campaign execution