Retail Integrated Marketing Specialist
Skills
About This Role
Role Overview
We are seeking a commercially sharp Retail Integrated Marketing Specialist with 7–15 years of
proven experience delivering end-to-end retail marketing programs for multi-brand retail group that
drive measurable business impact.
This is a on-site role supporting a UAE-based marketing agency,
requiring strong ownership, proactive communication, and the ability to manage multi-market retail
campaigns.
The ideal candidate will combine strategic thinking with hands-on execution and demonstrate a
consistent ability to link marketing initiatives to tangible P&L outcomes, including revenue growth,
footfall uplift, and conversion improvement.
Integrated Retail Strategy & Execution
- Lead the planning and execution of 360° integrated retail campaigns across physical and
- digital touchpoints.
- Develop seasonal and promotional retail calendars aligned with client commercial priorities.
- Ensure consistent brand messaging across in-store, digital, CRM, and media channels.
- Support key retail moments including store launches, peak trading periods, and tactical
- promotions across UAE markets.
Commercial Impact & P&L Focus
- Demonstrate clear linkage between marketing initiatives and sales, margin, and
- profitability.
- Track and optimize core retail KPIs: footfall, conversion, ATV, LTV, and ROI.
- Deliver robust post-campaign analyses with actionable insights.
- Partner with client and internal teams to influence revenue outcomes.
Channel, Media & In-Store Excellence
- Manage integrated media planning across digital, OOH, retail media, and in-mall
- environments.
- Oversee in-store visibility including POSM alignment, VM coordination, and retail activations.
- Work with CRM teams to drive acquisition, retention, and repeat purchase.
- Continuously optimize channel mix based on performance.
Stakeholder & Agency Collaboration
- Work closely with internal strategy, creative, and client servicing teams.
- Interface directly with UAE-based clients and retail partners.
- Brief and manage external vendors and production partners.
- Ensure timely and high-quality campaign rollouts despite remote setup.
Budget Stewardship
- Manage retail marketing budgets with strong ROI discipline.
- Optimize spend allocation based on performance insights.
- Maintain tight cost control while maximizing commercial impact.
Required Skills & Qualifications
- 7–15 years of proven retail/integrated marketing experience (agency or brand side).
- Demonstrated success in driving measurable P&L impact through marketing.
- Strong understanding of retail and omni-channel ecosystems.
- Experience working with remote or cross-border teams.
- Advanced analytical and performance reporting capabilities.
- Excellent stakeholder management and virtual collaboration skills.
- Strong communication and presentation abilities.
- Highly self-driven with strong ownership mindset.
Preferred Experience
- Experience working on GCC/UAE retail markets.
- Background in an agency environment supporting retail clients.
- Exposure to omni-channel or phygital retail environments.
- Familiarity with CRM and marketing automation platforms.
- Experience in fashion, jewelry, beauty, electronics, or lifestyle retail.
Key Success Metrics
- Revenue and margin uplift attributable to marketing
- Footfall and conversion growth
- Campaign ROI and media efficiency
- Quality and timeliness of remote execution
- Strength of insights and performance reporting
- Email CV’s to hr-admin@yardstick-marketing.com
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